Remove Apparel Remove Marketing Remove Sustainability
article thumbnail

Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

article thumbnail

These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. RODEOHOUSTON ? original sound – RODEOHOUSTON.

article thumbnail

Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. M&W DESIGN Sustainability permeated the M&W Design booth, from its products to its freestanding boxy walls to its rotating displays.

Apparel 122
article thumbnail

37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! For example, if your brand prioritizes sustainability , an eco-friendly swag bag made from recycled material is a perfect place to uphold that mission.

article thumbnail

Field Report: Walls, Wellness and Art at the MAGIC / Project Shows

Event Marketer

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. From milk crates to flower trellises to tile, all kinds of textures were fair game.

Fashion 115
article thumbnail

Coors Teams up with Brixton to Host an Intimate Benefit Concert Supporting Firefighters

Event Marketer

More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. A portion of proceeds from the merchandise will benefit WFF.

Apparel 105