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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?

2025 289
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Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Event Marketer

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.

Fashion 267
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Why Printed Mint Deserves to Be Your Go-To Print-on-Demand Partner

Smart Meetings

Eco-Conscious and Scalable Solutions Printed Mint places a strong emphasis on environmentally friendly practices, ensuring their eco-conscious production methods keep your brand aligned with modern sustainability values. Why Choose Printed Mint? They dont just print productsthey help grow your brand with no compromises.

Apparel 147
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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. In some cases, attendees even scored screening tickets.

2024 325
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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 328
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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. RODEOHOUSTON ? original sound – RODEOHOUSTON.