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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Consider what is at eye level.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.

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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

Event Marketer

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. They went to town just beating the crap out of this old tech, which to me was another symbol,” Strickler-Vazquez says. “I What’s new? What’s next?