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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. The marketing campaign is planned to extend into a multi-year effort.

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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

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The Brief: Screaming Booths and Underwater Vending Machines

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site. Talk about a claim to fame.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

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How the First Major B2B Trade Show So Far in 2021 Pulled It Off

PCMA Convene

While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The second challenge was adapting to current market needs. Marketing an in-Person Event During COVID. New Dynamics. We want to make a trip worthwhile for them.”.

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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Venue-Specific Approaches. Creating more opportunities to engage with your branded event merch can significantly boost its impact.

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