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Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Fans also came away with a branded tote bag.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop. 7-10) using the biggest LED screen on the planet as his backdrop.
Returning for this weeks tournament are the Orlando Health Family Care Suites, air-conditioned venues stocked with complimentary diapers, a changing table, private nursing area, phone charging station and comfy seating, as well as a putt-putt area and coloring mural wall in the Kids Zone. Womens Open in Lancaster, PA.
In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. In some cases, attendees even scored screening tickets.
The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. 27 with original content that ran throughout the day.
The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. The marketing campaign is planned to extend into a multi-year effort.
7 takeover of Bourbon Heat, a club venue. Lastly, Nike and Academy Sports welcomed Miami Dolphins Jevon Holland for an autograph session with complimentary footballs, and fans participated in a larger-than-life helmet photo op that turned them into bobbleheads, while rocking out to a dj and getting Nike apparel personalized.
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site. Talk about a claim to fame.
A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Venue-Specific Approaches. Creating more opportunities to engage with your branded event merch can significantly boost its impact.
Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.
Fall is in full swing, but as an event marketer, you’re already on to the next season. At the 2023 Sundance Film Festival —held across venues in Park City, UT, Salt Lake City and the Sundance Mountain Resort—several sponsors activated ski-, snow- and mountain-themed lounges, lodges and celebrations. Meet consumers on the slopes.
In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW. To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software.
But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX.
What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Photo credit: CCM Hockey Learn more about the localized strategy behind CCM Hockey House at the Experiential Marketing Summit at the MGM Grand Las Vegas. And thus, CCM Hockey House was born.
As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.
The 225,000 square foot venue features 36 luxury suites located on two levels and a continuous concourse hosting a variety of concession and refreshment stands, merchandise kiosks, the San Manuel VIP Club and other fan amenities. Start your next adventure with us – visit GOcvb.org.
But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The second challenge was adapting to current market needs. Marketing an in-Person Event During COVID. New Dynamics. We want to make a trip worthwhile for them.”.
Women’s Wear in Nevada (WWIN), the leading fashion event for order writing, is thrilled to welcome two dynamic industry insiders to its team as it embarks on a new chapter in a new venue. In groundbreaking news for the industry, WWIN and the Las Vegas Apparel jointly declared their co-location at The Expo at World […]
Whether it’s an annual meeting, executive address or employee or customer appreciation event, employers can use leverage these venues to motivate their work force and consumers in an unforgettable way. He spent many years in experiential staffing as well as affiliate sales and marketing with both Comcast and TechTV.
Guests were welcomed into the venue through the Eglinton Grand’s iconic marquee sign displaying “Maya’s Morrocan Paradise”. As they continued inside the venue to the pre-ceremony cocktail reception they entered into a Moroccan marketplace complete with flowers growing out of b icycles and mirrors, .
Keep the energy high with movement breaks, social events, and local flavors like venue tours. Product launches Product launches are exclusive events to showcase new software, apps, devices, and platforms before they hit the mainstream market. Break out black tie apparel, festive party hats, noise makers, and bubbles for toasting.
After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change. Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and the VP of Business Development with Canadian Special Events.
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
We worked with Exhibition Place to develop a fully customized solution that is unique to Beanfield Centre, ensuring that the venue gets the best capacity that Wi-Fi 6 has to offer along with robust performance,” said Greg White, Wireless Network Architect at Beanfield Metroconnect. said Exhibition Place General Manager Laura Purdy, CEM, CMM.
Whitehorse, Yukon is a welcoming town with big-city amenities, beautiful bucket list scenery, (Kathleen Lake) fabulous food (Wayfarer Oster House), full-service venues, and a brand new nordic style spa (Eclipse Nordic Hot Springs) that should be included in every visitor’s itinerary.
For example , partner with local event vendors , venues, or sponsors to secure exclusive deals or package offerings in exchange for promotional opportunities at your events. Collaborating with venues to offer bundled packages that include venue rental, catering, and other services at a reduced cost.
Kevin joined the group for dinner on their second night at his beautiful event venue overlooking the North Shore, The Rivershed. . After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change.
Multiple food trucks and stations around the venue for the guest to try a taco, poutine, chicken and lamb skewers, chat bites, grilled cheese, bbq station, ramali roti, coffee bike, mini doughnut station, lemonade stand, and slushie machine. The Letters “IT’S A BOY” and props were placed and set about the space.
Brought to market by Tony Longo & Joseph Mimran Quadro is a cool modern, sleek and charming space featuring a simple, authentically Italian menu designed by consulting Chef Christine Mast and cooked to perfection in a kitchen led by veteran chef Nick Delia.
After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change. Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and the VP of Business Development with Canadian Special Events.
As a meetings professional, you know attendees love access to great food, drinks and shopping within easy walking distance to the convention venue and hotels. Trendy “athleisure” apparel is found at local Do the Extraordinary (DTE) and Canadian Kit & Ace. Historic Farmers Market. Modern Markets and Trendy Food Halls.
From mobile event and conference app, event networking app, social event app, event registration app , a range of event management apps exist in the market for multiple types of events with set event app features. The features of an event management app usually include venue management, budget management, event team management, etc.
Why not add a pop-up market with a taste of local shops? With its apparel and other unique motorcycle items, the pop-up gives people a sense of the actual store. This can be particularly useful for attendees that bring their family and extend their trips. Pop-Up Shops. You don’t have to confine the experience to just food, though.
Marketing freebies are really popular. Swag bag is a bag filled with marketing freebies, gift cards, and other cool, themed stuff that attendees receive during various events. Check your marketing personas. Check the current affairs and align the theme of your marketing freebies ideas with it. What is swag bag?
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
This is an effective tool for marketing and stimulating early ticket sales. This can include anything from branded apparel to workshop materials. This flexibility is especially beneficial for luxury and consumer brands that often use a variety of digital solutions for CRM, marketing automation, and customer service.
Whether it’s an annual meeting, executive address or employee or customer appreciation event, employers can use leverage these venues to motivate their work force and consumers in an unforgettable way. He spent many years in experiential staffing as well as affiliate sales and marketing with both Comcast and TechTV.
On top of all of that, Legacy Hall is a one-of-a-kind artisanal food-hall experience with equal parts premium food hall, beer garden, craft brewery, and live entertainment venue. The live music scene here is stronger than ever before, with more than 25 venues that offer some sort of live music on a regular basis. The new $3.2
28, the women-first dating app flipped the typical holiday marketing campaign on its head with a celebratory community event at Londons new concept bar, House Party. Ultimately, more than 5,000 people applied for tickets, and the event ran at capacity all night long.) At least that was the case this year for BMF.
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