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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.” lipstick that can be engraved with names or initials on-site.

Fashion 295
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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Throughout the weekend, the companies gave fans a chance to engage with new product drops, check out limited-edition merch, personalize apparel and catch exclusive athlete appearances.

2025 265
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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

million TikTok followers), who joined CeraVe on its first-ever mobile tour to meet consumers and capture content for the brand. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Partners: Momentum Worldwide; Lime Media) Immerse attendees in the brand story.

Apparel 296
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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Yourself collectibles that can be customized with apparel options available from 32 NFL teams. In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 312
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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

Retail 246
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How Mobile Tours are Providing a Platform for COVID-friendly Engagement

Event Marketer

You can see the appeal: By meeting people where they are and delivering smaller experiences with fewer attendees, brands are relieving consumers’ pandemic-related pain points and reaching a variety of markets at the same time. The brand also spread the word through traditional p.r.

Education 348