Apparel Meetings Sponsorships 
Event Marketer
APRIL 17, 2024
A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. The biggest draw at Lacoste’s activation was an apparel customization station.
Event Marketer
APRIL 11, 2022
According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. RODEOHOUSTON ?
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Event Marketer
DECEMBER 23, 2024
Yourself collectibles that can be customized with apparel options available from 32 NFL teams. There was a little something for everyone with a Kids Zone, live music, food and beverages, partner activations, like an EA SPORTS College Football experience, a chance to sample Dukes sauces, and live performances from college cheerleading squads.
Event Marketer
NOVEMBER 5, 2024
Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.
Event Marketer
FEBRUARY 19, 2025
There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Throughout the weekend, the companies gave fans a chance to engage with new product drops, check out limited-edition merch, personalize apparel and catch exclusive athlete appearances.
Planning Pod
APRIL 12, 2020
Like a sales meeting to train and motivate your sales force. Where would be the ideal location for these attendees to meet? Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. What kind of experience would resonate the most with these attendees? Event Income.
Event Marketer
FEBRUARY 12, 2025
In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. Fans had a chance to score exclusive merch and meet NFL players Nick Chubb, Drake Maye and Fred Warner.
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