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Is Sustainable Swag Really Possible?

MeetingsNet

But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. Use these rules thumb to reduce the carbon footprint of your giveaways: • Find things that are made locally so shipping is more sustainable. Plastic is a no-no. •

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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business. Four white tables, with wicker chairs staggered in the middle, provided space for brand reps to meet with buyers.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. There are a lot of other components that make that partnership valuable—the mutual focus on sustainability, on a great consumer experience, on providing a gathering place for not just one type of consumer, but families and a diverse set of consumers.

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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! For example, if your brand prioritizes sustainability , an eco-friendly swag bag made from recycled material is a perfect place to uphold that mission. Recommended Resource: Planning your next conference?

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Swag of the Future: Hybrid-Ready, Safe and Responsible

Smart Meetings

Leo Friedman, CEO of iPromo, says his company saw many clients shift gifting to higher-end products to make up for missed company parties, sales meetings and office perks. Halo sent out virtual national sales meeting pre-event boxes which included a jacket, a polo and branded pajama bottoms to over 600 account executives. The Comeback.

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What to Give? Think Socially Responsible and Personal

SmartMeetings

Gifts are an exciting part of the holiday season, but for planners, it is a year-round activity, since swag has become an integral part of meetings. Sustainable. OluKai, which makes sustainable, Hawaiian-inspired footwear, has been giving items to local communities since 2006, when it delivered its first pair of sandals.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Meet consumers on the slopes. WinterFest returned to the slopes in 2022 after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, maximize the winter experience for brand devotees and evoke an “emotional connection” with 25- to 34-year-old outdoor adventure seekers. Agency: Powdr.

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