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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Aston Martin Aramco hosted a free watch party of the F1 Sprint Qualifying and Race sessions, F1 team member and driver meet-and-greets, a performance by a Defected Records dj, shopping opportunities and an evening afterparty. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. Fans had a chance to score exclusive merch and meet NFL players Nick Chubb, Drake Maye and Fred Warner.

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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. 27 with original content that ran throughout the day.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Venue-Specific Approaches. The post 4 Foolproof Tactics to Generate Event Buzz appeared first on Smart Meetings.

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The Inside Scoop on Outdoor Meetings

Smart Meetings

The 225,000 square foot venue features 36 luxury suites located on two levels and a continuous concourse hosting a variety of concession and refreshment stands, merchandise kiosks, the San Manuel VIP Club and other fan amenities. Start your next adventure with us – visit GOcvb.org. Start with a good breakfast. Go al fresco.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

At the 2023 Sundance Film Festival —held across venues in Park City, UT, Salt Lake City and the Sundance Mountain Resort—several sponsors activated ski-, snow- and mountain-themed lounges, lodges and celebrations. Meet consumers on the slopes. Partners: G7 Entertainment Marketing; VCCP. Agency: Powdr.

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