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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.”

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25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

Event Marketer

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Throughout the weekend, the companies gave fans a chance to engage with new product drops, check out limited-edition merch, personalize apparel and catch exclusive athlete appearances. Both Xtadium and Horizon are owned by the social media giant. The main focus, however, was on skate culture.

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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

The four-city CeraVe Drama Free Cleansing Tour also invited local, social media-savvy dermatologists, like Dr. May Hall (Dr.WrinkleStopper), whose TikTok video exploring the Nashville tour stop has garnered a whopping 37.7 Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Yourself collectibles that can be customized with apparel options available from 32 NFL teams. In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Plus, on March 7, a Yellow Rose by Kendra Scott x Wrangler VIP Celebration offered an exclusive first look at the new apparel collection, along with live music, a Yellow Rose denim horse art installation and exclusive giveaways. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

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