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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The second edition of CCM Hockey House took over a private home with a backyard ice rink near Boston in Canton, MA.

Retail 264
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Winter Magic in Every Detail: Emmy’s Bat Mitzvah

Canadian Special Events

Guests mingled over hors doeuvres, designed custom apparel at interactive stations, and had fun with a custom-branded claw machine that offered exciting prizes. The venue was dotted with photo ops, allowing guests to capture the magic as it unfolded.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) First the venue. Event Income.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.