Event Marketer

JULY 5, 2021

available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP.

Apparel 104

Apparel Sponsorships Retail Social Media 104

Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

2024 93

2024 Sponsorships Fashion Food and Beverage 93

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.

Apparel 110

Apparel 2009 2024 Sponsorships 110

Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

Sponsorships 102

Sponsorships 2024 Fashion Apparel 102

Event Planning BluePrint

JUNE 19, 2024

Implement Event Sponsorship and Advertising Opportunities Actively seek out sponsorship opportunities and offer advertising packages to generate additional revenue streams. Strategies include: Creating a merchandise line featuring event-branded apparel, accessories, or souvenirs.

Advertising 62

Advertising Sponsorships Apparel Social Media 62

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

Apparel 118

Apparel Retail Sponsorships 2021 118

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab. Agency: Anthemic Agency) 13.

Sponsorships 113

Sponsorships Apparel Entertainment 2023 113

Event Marketer

MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

Apparel 92

Apparel 2024 Insurance Retail 92

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

Sports 92

Sports Apparel Automotive Retail 92

Event Marketer

SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. Regulations prevented American Weed Co.

2024 93

2024 Apparel 2017 2014 93

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

2021 131

2021 Food and Beverage Sports Hotels 131

Planning Pod

AUGUST 16, 2022

Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Planning Pod

AUGUST 16, 2022

Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78

Event Marketer

DECEMBER 27, 2021

Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. At the event, participants of different physical abilities, age, race and gender were cast as models.

Marketing 115

Marketing Fashion Education Apparel 115

Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. American Express returned to Coachella with a merchandise pop-up created in partnership with Bravado.

2022 126

2022 Food and Beverage Apparel Fashion 126

Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

Food and Beverage 112

Food and Beverage Sports Hotels Apparel 112

Planning Pod

APRIL 12, 2020

Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Event Marketer

JANUARY 31, 2024

DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. pic.twitter.com/f3adIckJEw — George P.

2024 119

2024 Marketing Entertainment Apparel 119

Event Marketer

MARCH 14, 2024

Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge. THROWBACK THURSDAY PRESENTED BY CORKCICLE The golf experience got groovy at the sold-out Throwback Thursday event on March 7.

Food and Beverage 96

Food and Beverage Apparel Sports Sponsorships 96

Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

Apparel 134

Apparel Education 2017 Transportation 134

Event Marketer

DECEMBER 17, 2022

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.

Apparel 95

Apparel Sponsorships Transportation Events 95

Event Marketer

APRIL 11, 2024

The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The second edition of CCM Hockey House took over a private home with a backyard ice rink near Boston in Canton, MA.

Retail 82

Retail Apparel Social Media Marketing 82

Bizzabo

MAY 18, 2018

15) Coca Cola - 2012 Olympics Sponsorship. The sponsorship deal allowed Coca Cola to leverage on the popularity of the international event and market itself to viewers and fans worldwide. Main Takeaway: Sponsorship isn’t cheap, but when strategically chosen, it can greatly amplify the reach of your brand. Coca Cola strikes back.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

OCTOBER 12, 2018

Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. Their branded event swag options include everything from apparel to food. Source: Event Planning Blueprint. Velvet Chainsaw. Source: Event Merchandising.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. What we loved: social media “Tiny Mic Talks” with everyday fashionistas, who weighed in on their favorite Primark apparel, fashion trends and styles that give them “the ick.”

2024 74

2024 Fashion Food and Beverage Apparel 74