Apparel Sponsorships Tech 
Event Marketer
MARCH 7, 2025
Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
BizBash
JUNE 16, 2025
This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas.
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BizBash
JUNE 6, 2025
And thats never more apparent than with TGL, the buzzy new tech-forward team golf league from Tiger Woods and Rory McIlroy and their partnership with the PGA Tour. Innovative tech touches at TGL games include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations.
Event Marketer
JANUARY 18, 2022
Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.
Event Marketer
OCTOBER 24, 2023
Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.
Event Marketer
MARCH 14, 2024
Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge.
Event Marketer
DECEMBER 17, 2022
Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.
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