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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Why Golf Is Suddenly the Coolest Brand Platform Around

BizBash

And thats never more apparent than with TGL, the buzzy new tech-forward team golf league from Tiger Woods and Rory McIlroy and their partnership with the PGA Tour. Innovative tech touches at TGL games include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge.

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Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event

Event Marketer

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.

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9 Proven Steps for Planning Successful Events

Planning Pod

Style – What should the theme or tone of the event be (luxury/high-end, modern, tech oriented, rustic, etc.) Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Event Income.