Remove Apparel Remove Sponsorships Remove Tech
article thumbnail

From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

article thumbnail

See Eye-Catching Brand Activations From the Gov Ball Music Festival 2025

BizBash

This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas.

2025 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More

Event Marketer

All fans had the chance to visit the Amex pop-up at WNBA Live, where they could answer trivia questions to win prizes like WNBA apparel, Crocs Jibbitz, a Wilson gift card and more from the Amex More Machine, and meet WNBA All-Star and rookie Kiki Iriafen.

2025 173
article thumbnail

Why Golf Is Suddenly the Coolest Brand Platform Around

BizBash

And thats never more apparent than with TGL, the buzzy new tech-forward team golf league from Tiger Woods and Rory McIlroy and their partnership with the PGA Tour. Innovative tech touches at TGL games include a massive simulator screen and a green with an undulating, adaptable surface to create hole variations.

Sports 194
article thumbnail

Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

Apparel 350
article thumbnail

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country.

Sports 304
article thumbnail

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience. Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge.