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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. Attendees could also listen in on panel discussions with NFL stars on the Smirnoff Green Light stage. Agency: Taylor, p.r.)

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Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA

Event Marketer

7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The brand distributed free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses. 6, but that wasnt all that went down at The Fillmore.

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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. 27 with original content that ran throughout the day.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. On the design front, the branded space featured a one-story-tall, dimensional UTA logo, along with custom lighting and sound throughout the venue. pic.twitter.com/f3adIckJEw — George P.

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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