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Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.
In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. Attendees could also listen in on panel discussions with NFL stars on the Smirnoff Green Light stage. Agency: Taylor, p.r.)
7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The brand distributed free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses. 6, but that wasnt all that went down at The Fillmore.
The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. 27 with original content that ran throughout the day.
DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. On the design front, the branded space featured a one-story-tall, dimensional UTA logo, along with custom lighting and sound throughout the venue. pic.twitter.com/f3adIckJEw — George P.
Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.
Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.
Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr.
The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The second edition of CCM Hockey House took over a private home with a backyard ice rink near Boston in Canton, MA.
But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.
By giving full consideration to the scope of your event at this stage, you have done the major groundwork for the planning process later on and have made it easier to make decisions regarding budgets, staffing and date and venue selection (which we will discuss next). Step 5 – Book a fitting venue and event date. First the venue.
For example , partner with local event vendors , venues, or sponsors to secure exclusive deals or package offerings in exchange for promotional opportunities at your events. Collaborating with venues to offer bundled packages that include venue rental, catering, and other services at a reduced cost.
Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. To determine this number, you’ll want to tally the cost of food, venue, staff, decorations, tech, rentals, speakers, performers, your hours, etc.
Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. To determine this number, you’ll want to tally the cost of food, venue, staff, decorations, tech, rentals, speakers, performers, your hours, etc.
Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge. THROWBACK THURSDAY PRESENTED BY CORKCICLE The golf experience got groovy at the sold-out Throwback Thursday event on March 7.
Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop. EDITOR’S PICKS.
Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation.
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. What we loved: social media “Tiny Mic Talks” with everyday fashionistas, who weighed in on their favorite Primark apparel, fashion trends and styles that give them “the ick.”
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