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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports.

2025 289
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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Event Marketer

The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

Retail 205
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Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Event Marketer

Speaking of racks, what might seem like a utilitarian element at apparel shows, were also instrumental in showcasing brand personalities with a range of materials, from metal and copper to industrial piping and painted driftwood. And who said booth furniture should be boring?

Fashion 267
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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

Apparel 306
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Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models

Event Marketer

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

Apparel 289
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The Brief: Breakup Calculators and Subway Sketches

Event Marketer

Throughout the event, DJ Beau Cruz and violinist Emily Simone performed some of the stars biggest hits, while fans engaged in various activities.

Apparel 264