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On not knowing at conferences

Conferences that Work

To evaluate an event, conveners focus on knowing key conference metrics. Our analytic minds seek numbers to quantify the experiences of event stakeholders. But is there value in not knowing at conferences? ” Metrics provide a finite “map” of what happened at a conference.

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Event Design is how it works

Conferences that Work

. “ —Steve Jobs, The Guts of a New Machine , 2003 New York Times interview If only we applied Steve’s insight to event design. Read the full article at Conferences That Work The post Event Design is how it works appeared first on Conferences That Work. The notes at the.

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Satisfying wants and needs at conferences

Conferences that Work

I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. Whom is your event for? Otherwise, why bother creating the conference in the first place?

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We are biased against truly creative event design

Conferences that Work

“In an article for Slate, Jessica Olien debunks the myth that originality and inventiveness are valued in US society: “This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it.” Truly creative event design We are biased against truly creative event design.

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Why trust is the deciding factor in whether I attend your conference

Conferences that Work

I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad. Attending a conference requires multiple kinds of trust.

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Make your entire conference a braindate

Conferences that Work

Why not make your entire conference a braindate? One of Skift’s “ 10 event trends for 2020 ” is networking. The report predicts: “Activities such as braindates that deliver more meaningful connections will become mainstream at events.” Because good event design is about how a conference works.

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Small is the new big—for meetings!

Conferences that Work

Here’s how you should proceed: Starting a new conference? With the right design, you’ll create an event they’ll want to return to, year after year. You can then grow the event over time. Struggling with a small conference? Your event design might need an update—I can help!

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