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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

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Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

This article was originally written for the April issue of PCMA’s Convene magazine. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. The six attributes of women’s leadership conferences that have stood out for me: [1] Movement.

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Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. When done well, it can change participants’ attitudes and behaviors about a brand.

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Game On! Returning to Face-to-Face

Velvet Chainsaw

With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans. Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Increased and Transparent Communications.

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Conference Management: What Event Organizers Need to Know

Eventmobi

A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?

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5 Steps to Get Sponsorship for Your Events

Eventinterface

Sponsors leverage their sponsorship as a marketing strategy. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs. How to measure the success of your conference. IDENTIFY YOUR ASSETS TO A SPONSOR.