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We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . 2022 was the catalyst for bigger and better in-person events this year. . We promise. .
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience. In this article, well explore the latest trends, challenges, and benefits of event registration technology. This allows them to: reduce admin tasks.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
A colleague of mine who received the same pitch sent it to me with the comment: “All I can say is Ewww” I’m not sure whether to admire or be disgusted by [MARKETING PERSON]’s chutzpah. Regardless, apart from sharing it here, I am ignoring their remarkable offer. appeared first on Conferences That Work.
Wrapping Up You can appeal to younger generations with your events. After reading this article, you have a leg up in that regard. Here’s another idea you can use to connect with Gen Z attendees: use a fully customizable EventApp. You just have to think outside the box and adopt new strategies.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
This article helps you discover the best Swoogo competitors and alternatives. In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Event Ticketing and Payments : Secure processing with integrations like Stripe and PayPal. Event Calendar : Manage multiple events with ease.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.
This article introduces you to the top Eventdrive competitors and alternatives. In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. Branded Event Websites : Create personalized event websites without coding expertise.
In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Check communication channels, including group chats, the eventapp, etc. After a conference.
On-Demand Webinar: Choosing virtual event platforms – how to get it right! Interesting news for eventmarketers – social media giant, Twitter, has announced that it is rolling out new ‘audio tweets’ which allow users to share thoughts in audio form inside their feeds. And it seems live events could be next.
This article helps you discover the best Tripleseat competitors and alternatives within the event industry. In 2024, the demand for robust and feature-rich event management platforms continues to grow. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
This article helps you discover the best Hopin alternatives and competitors. In 2024, the demand for robust and feature-rich event management platforms continues to grow. Main Features: What Are the Main Features Provided by Hopin?
This article helps you discover the best EventMobi competitors and alternatives. In 2024, the demand for robust and feature-rich event management platforms continues to grow. EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
These apps feature engagement metrics such as likes, comments, and shares that show event planners which eventmarketing content is making the biggest impact and which concepts can be abandoned. Eventapps change the game. Eventapps are one of them! How it impacts your eventmarketing.
As per a study conducted by Freeman & EventMarketer 98% of of marketers use data to secure budget And when it comes to marketing channels, eventmarketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful eventmarketing strategy.
And what should an eventapp actually do? Well, we’ll say this: the right eventapp can make almost every part of your already amazing event – even better. To help get you started, these are the must-have features you need on your event mobile app. Top eventapp features for attendees.
Step 7 – Launch an eventmarketing campaign. If you are planning a public gathering and want to promote your event (whether paid or free), putting together and implementing an eventmarketing plan is going to be a key component.
In today’s digital world, building an eventapp is no longer a choice but a necessity for your business events. Eventapps aren’t just platforms to conduct virtual events but an integration capable of increasing your event engagement and event ROI regardless of the type of event.
Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. If there’s one event planning tips article you read this year, let it be this one! This way anyone tweeting with the app will automatically use the same hashtag.
Top Features: Branded event website with secure payment processing, customizable registration forms, and extensive reporting. The Experience Manager (CMS) builds and designs virtual, hybrid, and in-person events all in one place. Its platform automates data analytics, eventmarketing, registration, and other management tasks.
With the investment an organizer makes in the event, they sure do expect an equal return. One of the ways to maximize Event ROI is to create a goal-oriented eventmarketing plan. Creating a Definitive Marketing Plan. You must ask yourself, what is it that you wish to gain through your overall eventmarketing plan?
THE POWER BEHIND EVENTS. Many companies include eventmarketing in their communication strategies. Technology changes our lives but marketing specialist still believe in the power of face to face contact. If your event is a success, you might have a chance to develop new business opportunities.
You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. In this article, we explore 15 of the top in-person event management software to consider for your events.
Are you struggling to promote your eventapp on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. It’s surprising how few event organizers take advantage of this simple yet effective technique.
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Percentage of attendees who download the eventapp. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships.
Determine how easy it is for you to customize a branded registration page, send email invites to potential attendees, and automatically push registrants into an eventapp or onsite check-in tool (or, ask about integratations that will automate this process). EventMarketing Tools. An Integrated EventApp.
Theres something to suit every budget and event type, and many strategies can be combined to increase your reach even further. Keep reading to discover the most effective ways to promote your events, and how Eventtia streamlines eventmarketing to boost your ticket sales and maximize attendance for your next events.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Make it relevant and fun!
Just make sure you continue that journey once they come to your event! If you’re a pharma company looking to create a successful omnichannel event journey, read our article about omnichannel strategies in pharma. #3 Use an eventapp. Provide a dedicated space at your event venue for these meetings to take place.
Hybrid events are a combination of live and virtual. With a hybrid event, you could have 50% of your participants online and 50% of them in person. Or you could have a live event with some virtual elements like a mobile eventapp , for example. Want a mobile eventapp to keep your attendees engaged at your events?
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
BTW, if you want to try out all the tools mentioned in this article but don’t want to waste time with hunting down and then juggling lots of different apps, there’s an all-in-one event management platform that includes all these tools and more. Digital eventmarketing plays a crucial role in event management.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
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