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Today’s events are more complex than ever. In this article, we’ll walk you through everything you need to know about event workback schedules. Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control.
Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile eventapps. Much has been written since, including evidence that Apple is taking action with some eventapp providers.
Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the eventapp you use will have a huge impact on your success. If you’ve never used an eventapp before, you may not understand how transformative it can be. Read the full case study.
We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . 2022 was the catalyst for bigger and better in-person events this year. . We promise. .
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.
Eventapps are super valuable — they’re better for the environment, they make planners’ lives easier, and ultimately, they cost less. You purchase a mobile app and spend a ton of time building out the content and getting it looking exactly the way you want it to. Eventappmarketing is in your hands.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts! Now you need to market your conference , of course!
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Wrapping Up You can appeal to younger generations with your events.
Eventapps have opened some fantastic doors for everyone in the industry. In general, technology has been a top-notch ally to put together world-class events! And because Event Tech Podcast is all about, well, tech, today’s episode is a very special one. On The Marketing Side. Safe & Clean.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventappmarket will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
However, in an age where almost everything can be simplified with technology, an eventapp plays a crucial role in changing the landscape of event planning and management. It is predicted that the eventappmarket will keep on expanding in 2024 on its way to the expected $2,6 million growth in 2028.
We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for eventmarketing and how that content can be leveraged to engage audiences before, during and after an event. How to Create Content Around Your Event . Give pre-event information .
Before you can figure out where to make eco-conscious swaps, it’s important to understand the types of waste events produce. A mobile eventapp or electronic files can communicate much of the same information without the need for paper. Integrate reminders into your eventapp. Image Source ).
Technology at the Service of Wellness Technology is a powerful tool to enhance the attendee experience and promote wellness at events effectively. Real Time Feedback Gather feedback on wellness activities to improve future editions of the event. Conclusion Incorporating wellness into events is a win-win strategy.
Prior to an event, major goals of an event organizer are keeping attendees up-to-date on event-related information, and enabling attendees to start putting out feelers to connect with other attendees. Private channels are ideal for certain types of event-related discussions that may not be as relevant to the public sphere.
This article helps you discover the best Swoogo competitors and alternatives. In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Event Calendar : Manage multiple events with ease.
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Identifying the proper target market (i.e., based on your marketing plan.
We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile eventapp to help pharma companies deliver engaging events. For tactics on how to boost and track HCP engagement , read our latest article.
This article introduces you to the top Eventdrive competitors and alternatives. In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. Branded Event Websites : Create personalized event websites without coding expertise.
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
It has been written according to the same editorial guidelines that govern all Event Tech Brief articles. Your event analytics metrics can provide you with insightful data at every step of the event-planning process. Marketing Campaign Performance. Either way, you should be able to gather similar types of data.
And what should an eventapp actually do? Well, we’ll say this: the right eventapp can make almost every part of your already amazing event – even better. To help get you started, these are the must-have features you need on your event mobile app. Top eventapp features for attendees.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Keeping your audience engaged throughout your event is crucial for its success, regardless of whether it’s an in-person, virtual, or hybrid event. In this article, we’ll explore 6 creative ways you can use live polls to transform your next event. What programming do they want to see?
For example, if the goal is to generate leads, specify a target number and set up metrics to measure leads captured during and after the event. Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Use Eventtia’s budgeting tools to track expenses.
On-Demand Webinar: Choosing virtual event platforms – how to get it right! Interesting news for eventmarketers – social media giant, Twitter, has announced that it is rolling out new ‘audio tweets’ which allow users to share thoughts in audio form inside their feeds. And it seems live events could be next.
Plus, what features should you be looking for in a conference eventapp? In this article, we’ll explore: The benefits of a great mobile conference app How to find your ideal mobile eventapp (step by step) The features you want in your app And a list of recommended eventapps to choose from!
We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?
This article helps you discover the best Tripleseat competitors and alternatives within the event industry. In 2024, the demand for robust and feature-rich event management platforms continues to grow. Task Management: Assigns and monitors tasks to ensure all aspects of event planning and execution are covered.
The event is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, and solutions every year. This article is a summary of our experience, from arrival to departure, and a highlight of the successes at this year’s event. . Event Arrival .
Offering polls and feedback surveys through an eventapp provides a great way to create meaningful attendee engagement and connection. At the same time, you also get to capture important data straight from attendees that can help you develop insights and define event success. How can I increase eventapp survey adoption?
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