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It should come as no surprise that the specific advantages and disadvantages of virtual events work in the favor of events that are focused on conveying content and not so well for events that are focused on creating and developing relationships (like networking and meet-and-greets). Marketing and Sales. Performances.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
For example, a business conference that hosts an in-person gathering in San Francisco, CA and live-streams its keynotes and sessions to a worldwide virtual audience would be considered a hybrid event. There are plenty of ways to host a hybrid event. Why Hybrid Events Are Valuable. Hybrid EventIdeas.
By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These event planning magazines, both digital and print, can help inspire your next big eventidea. Gain an edge over competitors by staying relevant with current event trends. EventMarketer.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. Customer Training EventIdeas. Your speakers, content, and event venue are just as important as ever — so choose them wisely!
Build your brand, showcase potential, and engage your community with these thought leadership eventideas. The goal of a thought leadership or networking event is to present a brand’s authority in a particular domain and provide opportunities for people with related business interests to meet and interact with one another.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.
Eventtias analytics tools allowed Pierre Fabre to measure ROI and refine their event strategy. From simplifying registration to eventmarketing and data insights, Eventtia delivered results. Now you have the plan, lets get started and bring your event to life. Lets make your event shine! Ready to dive in?
Innovative eventsideas imply adding unusual things and customising traditional scenarios. Themed parties, interactive showcases, vivid designs – all that can put an exciting twist on your event, stimulating the guests to share their impressions later on. What to Expect?
Are you ready for a vast array of unique corporate eventideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Photo source: EventiveMarketing.
Finding event sponsorships is one of the top challenges among eventmarketers. Our Evolution of Events Report revealed that 37% of eventmarketers agree providing value to sponsors is a challenging aspect of planning virtual events. Detail Your Virtual Event and Brand.
If you have always wondered how to make events sustainable, why should events be sustainable, how to organize sustainable events and how can you reduce event waste, this article is for you. In this blog post, we have compiled a go to sustainable events guide for every event planner.
Experiential marketing is getting wide exposure in the events industry as it depends on the type of experiences consumers and clients get in the events. The Forbes article has precisely laid down 3 definite reasons to embrace the experiential marketing. To make this happen here’s an article that will help you out.
In-person events are a great way to connect with your audience and build relationships. Whether you’re hosting a conference, workshop, or networking event, there are many things to consider when planning and executing a successful event.
Check out the article to see what nine other brands have done and what you can learn from them. Virtual Events 2020. Want to know who else is putting on a virtual event this year? But more importantly, the event was filled with best practices and examples from other leading brands you can now access on-demand.
Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Main Takeaways: How to Host an Event Like Netflix.
Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and eventmarketing strategy. She also writes books, articles and she is a blogger and a video-podcaster. a conference and event management company. She almost has a decade long experience of event management experience.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer.
It's also taken its penchant for unique and creative ideas and applied them to its event strategy , which we'll explore in this article. This goes for both B2C and B2B eventmarketing strategies. Then design your entire event experience around these things. Source: EventMarketer. Cannes Lions.
Articles are written to help event planners be better at their jobs, provide them with inspiring event production ideas, and highlight best practices from all over the event planning industry. Articles featured on Endless Entertainment are definitely worth a read. EventMarketer. Event Farm.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Sound good? Then let's get started!
Event industry constantly amazes the readers and its followers with unique eventideas and event tech implementations. Event planners and professionals work hard to improve the attendee experience. The month of April is a month of celebration for event professionals across the globe. Associations Now?—?What
Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Drive Online Event Registration.
In this article, we list 19 digital gift ideas across 4 distinct categories that you can send to your conference tribe during and after the novel coronavirus pandemic. eBook that teaches readers why live events are so valuable and includes insights from industry leaders at IBM, Forbes, and Adobe. Event software.
Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B eventmarketing. Key Takeaway: If you're looking for new corporate eventideas , we recommend creating events for specific demographics.
It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. What's a partnership event? Let's get started!
Here's an in-depth look at publishers who have grown beyond the newspaper, magazine, and digital article businesses they started with. They now host these top 10 must-attend live events and have a lot to teach planners about publisher event strategies. Forbes also excels at live events. Let's dive in! The New York Times.
When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. Plus, themes make eventmarketing much easier. Don't Go It Alone: Who says you have to host every event on your own?
Oracle hosts many creative and engaging events each year. In this article, we look at 12 of them and tease out the things that make each so successful. But Oracle is more than software, it's also an incredible event host. That way you can use the information to improve your company's events. Not bad, not bad at all!
All in all, Disney in the West End was an excellent display of experiential marketing. Key Takeaway: If you're looking for new and interesting corporate eventideas , consider hosting a free gathering for your target market. We hope you're learning a lot about Disney and its business philosophies in this article.
Besides just technology, Twilio is also known for hosting some pretty imaginative events. We'll explore 12 of them in this article and unearth what makes each so special. SIGNAL is one of Twilio's most anticipated annual events. But it's not all about education at Engage events. Sound like a plan? Then keep reading!
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. Influencer Marketing Campaigns. That strategy is influencer marketing.
It's also a world-class event host. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each. Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. TimesTalks. Source: YouTube.
Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its eventmarketing game to the next level? In this article, we'll look at 12 effective SAP events and experiential activations and what you can learn from each.
Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketingevents each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you.
The holiday-themed event featured a company-wide photo contest, a cafeteria party where workers could mingle and show off their costumes, and numerous face painting booths. Key Takeaway: Need some new corporate eventideas ? Remember, not every event your company hosts needs to be a big blow-out affair.
Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.
They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. 12 Imaginative Events from Intuit. Quickbooks is one of Intuit's flagship products and Quickbooks Connect is the company's largest annual event. The entire event was free to attend. Quickbooks Connect.
As 2022 draws to a close, promoters across the country will be thinking of creative New Year’s Eve eventideas to draw in customers and provide a memorable occasion. Competition is tough across the New Year’s period, and a creative event type or innovative marketing strategy can contribute to a successful event.
The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of eventmarketing. Key Takeaway: Remove the price barrier and allow attendees to go to your event free of charge.
But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Key Takeaway: This is a great example of a company thinking outside the box when it comes to eventmarketing. Source: IBM.
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