Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Eventbrite UK

JANUARY 7, 2023

While it might seem daunting at first, anyone can write a great post-event article. Doing an event recap is a great way to capitalise on months of planning and preparation.

Events 147

Events Event Marketing Marketing 147

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Learn About Expo's Virtual Event Solution.

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

2023 107

2023 2024 Sponsorships Sustainability 107

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventinterface

OCTOBER 18, 2017

Another way you can market your event both with the local community and through Google, is to contact local news agencies. These agencies are much more likely to publish articles and stories in their publications. In the best-case scenario, they will market your event for you both in print and online.

Event Marketing 150

Event Marketing Marketing Social Media Fashion 150

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

2023 282

2023 Trade Shows 2024 Event Marketing 282

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! What to do?

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Expo Pass

JANUARY 9, 2024

In the age of machines, the Human touch is more important than ever to event marketing. 2023 changed the game for event marketing. To learn more about marketing trends and insider strategies for elevating your reach, sign up for our upcoming webinar: Decoding Event Marketing: What Works, What Doesn’t.

2024 158

2024 Event Marketing Marketing Social Media 158

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Event Marketer

SEPTEMBER 20, 2021

Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. This article was originally published in 2020 and is updated periodically.

Venues 336

Venues 2020 Marketing Event Marketing 336

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Thereafter, develop a clear plan of action that will help you reach your intended audience, increase your followership and ultimately grow your event’s brand. There are two main avenues in which to promote your brand and events.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event. We’re not selling cereal here. No related posts.

2012 397

2012 Conference Marketing Meetings 397

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 92

Event Marketing Marketing Trade Shows Social Media 92

Event Marketer

AUGUST 30, 2021

And while, as Larry Hess, ceo and owner at Encore Nationwide , puts it, “there’s no glossary that everybody abides by” when it comes to the types of staffers surrounding events, it benefits event marketers to understand some of the key roles that fall under the definition of brand ambassador. KEEPING STAFFERS SAFE.

Events 359

Events Event Marketing 2020 Marketing 359

Conferences that Work

MAY 27, 2024

She uses it to solve problems together at Community Factory ‘s Spontaneous Think Tanks and Club Ichi , her community for B2B event marketers. The other day, Liz Lathan told me about a version she invented of my core peer conference process The Three Questions. Share your experiences in the comments below!

B2B 240

B2B Conference Event Marketing Marketing 240

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Marketer

JANUARY 29, 2024

Head to Chief Marketer to read the full article The post Executive Q&A: Inside Crayola Creativity Week appeared first on Event Marketer. Crayola Studios started last year to formalize our focus on entertainment content that is consistent with our brand tenants, and to help kids develop creativity as a life skill.

Education 306

Education Marketing Entertainment Event Design 306

Attendease

FEBRUARY 20, 2019

Perhaps in an effort to differentiate themselves from others, meetings and events appear to be taking inspiration from experiences such as movies and music festivals. As an example, Event shares the emerging idea of “Emotional ‘Un-Themes.’” Finally, there’s the demand for data and intelligence capabilities I identified as a 2016 trend.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

SEPTEMBER 23, 2024

The seating arrangements at Article One’s booth were seamless with neutral-toned pedestal displays juxtaposed against a vivid background. The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer. Want us to cover your booth?

2024 279

2024 Sports Fashion Tech 279

Event Marketer

APRIL 25, 2021

Guest count can dictate the event layout so knowing the allowance for the attendance is key.”. Photo credit: CORT Events. This article was originally published in 2020 and is updated periodically. The post Three Experts Weigh in on Designing Events for Social Distancing appeared first on Event Marketer.

2020 359

2020 2019 Events Marketing 359

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. This article was originally published in 2020 and is updated periodically.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

NOVEMBER 22, 2021

Photo credit: Walmart/Leo Events. This article was originally published in 2020 and is updated periodically. The post Six Tips and Ideas for Creating an Impactful Main Stage Experience appeared first on Event Marketer. Then we follow that with a full screen video to make certain the message is of the most importance.”.

2020 331

2020 Technology Speakers Event Marketing 331

Event Marketer

JUNE 13, 2022

Related Articles: The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’. Watch Paul Mitchell’s digital tree come to life: The post How AR and Sensory Elements Lured Ulta Field Teams into Paul Mitchell’s ‘Secret Garden’ appeared first on Event Marketer.

Sustainability 290

Sustainability Transportation 2022 Education 290

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Attendease

OCTOBER 20, 2023

They tell real truths about your audience’s journey and your event’s reach. Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics.

Social Media 307

Social Media Events Marketing Event Marketing 307

Conferences that Work

OCTOBER 9, 2023

A colleague of mine who received the same pitch sent it to me with the comment: “All I can say is Ewww” I’m not sure whether to admire or be disgusted by [MARKETING PERSON]’s chutzpah. Regardless, apart from sharing it here, I am ignoring their remarkable offer. appeared first on Conferences That Work.

Meetings 282

Meetings 2023 2021 Marketing 282

Event Marketer

SEPTEMBER 6, 2021

This article originally appeared on chiefmarketer.com. The post How Ally Bank Uses Gamification to Bolster Financial Literacy appeared first on Event Marketer. It’s a really important tool, if you will, in our toolbox.

Financial 350

Financial Banking Education Marketing 350

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Event Marketer

AUGUST 30, 2021

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal, lessons learned from marketing to this audience and how experiential has evolved for the brand during the pandemic. Event Marketer: Why is the gaming audience important to Lexus?

Sports 358

Sports 2021 Marketing Travel 358