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Perhaps in an effort to differentiate themselves from others, meetings and events appear to be taking inspiration from experiences such as movies and music festivals. As an example, Event shares the emerging idea of “Emotional ‘Un-Themes.’” A Look Back at My 2016 Predictions.
We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. . But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . 2022 was the catalyst for bigger and better in-person events this year. . We promise. .
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
For us at Expo Pass, it means looking back at the top eventplanningarticles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your eventplanning journey.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional eventplanning. BUILD UP HYPE ON SOCIAL MEDIA.
Eventplanning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an eventplanning checklist and a clear plan is key. Download the EventPlanning Checklist as an Excel file to customize and share with your team.
An eventplanning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! The Event Planner EXPO.
The inspiration for your events can come from just about anywhere: eventplanning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want eventplanning magazine content digitally?
Regardless of your familiarity, these marketing trends will shape the eventplanning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come. Naturally, this changes how we marketevents. AI automation.
“Best practices” and “eventplanning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. Suss out their willingness to travel for the event.
A clear, comprehensive agenda is the backbone of an event that provides invitees with a worthy value offer. In this article, we explore different ways of creating an agenda that speaks your event’s language. Reasons to publish the event agenda on your website. How to create an event agenda for a corporate event.
We’re kicking off the year with a great topic that’ll set you up for a successful year of eventmarketing. Our recent webinar, Decoding EventMarketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
Competition analysis for eventplanning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation. What to analyse.
As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the eventmarketing funnel? What is an eventmarketing funnel? How are modern event sales going? How does eventmarketing funnel work.
The best eventplanning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We We gathered all of the web’s best eventplanning blogs.) Confessions of an Event Planner: by Judy Allen.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
There’s no room for that in eventplanning. The cornerstone of a successful event is a dream eventplanning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into eventplanning just to update their marketing strategies. Determining Event Goals.
As an eventmarketer, the impact of using video around your events can be significant. Thereafter, develop a clear plan of action that will help you reach your intended audience, increase your followership and ultimately grow your event’s brand. There are two main avenues in which to promote your brand and events.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional eventplanning. BUILD UP HYPE ON SOCIAL MEDIA.
If you are hosting multiple ticketed events, a website is a great way to have all the information and options a person needs to know in one place. You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional eventplanning. BUILD UP HYPE ON SOCIAL MEDIA.
From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
If only you had a tool that shows you exactly how visitors interact with your site—where they come from, which parts they love, and where they might lose interest—to aid you in your eventplanning journey. They tell real truths about your audience’s journey and your event’s reach.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free eventplanning resources. For more information, check out our event resources home.
The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.
Eventplanning jobs can be tough to find. 10 Resources to Find EventPlanning Jobs. 10 Resources to Find EventPlanning Jobs. Perhaps the most high-profile site that lists jobs related to eventplanning is MPI (Meeting Professionals International). MPIWeb.org. ILEAhub.com.
This article helps you discover the best Swoogo competitors and alternatives. In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Swoogo offers a robust suite of features to simplify event management. Event Calendar : Manage multiple events with ease.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.
Reading Time: 16 minutes Eventmarketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is EventMarketing.
This article introduces you to the top Eventdrive competitors and alternatives. In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. Branded Event Websites : Create personalized event websites without coding expertise.
They’re just resonating with their audience and getting them to want to participate in their events.” Wrapping Up You can appeal to younger generations with your events. After reading this article, you have a leg up in that regard. ” -Amenah R. You just have to think outside the box and adopt new strategies.
As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for eventplanning. And remember to always keep your budget updated so you and your eventplanning team are always using current data.
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You’ve put together an attractive eventmarketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes. We’ve got you covered.
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