Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

CadmiumCD

MARCH 13, 2019

Social media can be a great tool to help you market your event before, during, and after, but if you’re not familiar with how to use different platforms for marketing, it can be daunting. Let’s take a look at five articles with great tips for making the most of social media for event promotion.

Social Media 76

Social Media Conference Marketing Events 76

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.

Social Media 263

Social Media 2012 Event Apps Entertainment 263

Expo Pass

JANUARY 9, 2024

This tactile marketing provides a more detailed look at upcoming events, creating a stronger impression on buyers. Ethical marketing. Social media has created more than selfies. Consumers are buying directly from social media platforms like Instagram and Facebook. The result is increased conversions.

2024 158

2024 Event Marketing Marketing Social Media 158

Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

Event Marketing 150

Event Marketing Marketing Social Media Fashion 150

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels?

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. In fact, 72% of marketers say that branded online content is a better investment than buying ad space in magazines. Quick Reads.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

Social Media 78

Social Media Marketing Advertising Events 78

Event Smart

APRIL 24, 2024

With most events now announced online, mastering social media can be super important to boosting attendance and ensuring the success of your events. This is why event marketers use social media in their marketing strategies for their events to reach their target audience.

Social Media 52

Social Media Event Marketing Marketing Events 52

Hubb

NOVEMBER 12, 2020

What goes into a social media strategy for virtual events? This is also commonly referred to as your organic social media marketing. This is also commonly referred to as your organic social media marketing. This strategy encourages others to share your message.

Social Media 83

Social Media Speakers Marketing Events 83

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon.

Social Media 80

Social Media Marketing B2B Education 80

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Attendease

FEBRUARY 20, 2019

Perhaps in an effort to differentiate themselves from others, meetings and events appear to be taking inspiration from experiences such as movies and music festivals. As an example, Event shares the emerging idea of “Emotional ‘Un-Themes.’” Finally, there’s the demand for data and intelligence capabilities I identified as a 2016 trend.

2019 375

2019 Event Planning 2016 2018 375

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Social Media 87

Social Media 2020 Tech Transportation 87

Oveit

OCTOBER 18, 2018

Visual content is very appreciated and the mix between it and social media is irresistible, but not all event planners have the time to deal with the numerous social platforms that are available today. Not all social media platforms will help you as much when promoting your event, or at least not in the same way.

Social Media 75

Social Media B2B 2018 Marketing 75

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Eventsforce

FEBRUARY 18, 2020

The opportunity to use videos and tell the story of your event before it’s happened is enormous as long as you keep in mind the benefit to your viewer of attending. For more ideas, check out this article that lists a number of ways you can use video when promoting events. Events as you know, are not produced in a bubble.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning…. Professional Services.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Eventinterface

OCTOBER 18, 2017

You can partner with a company like eventige.com and benefit from a beautiful website, skilled marketing, and even professional event planning. BUILD UP HYPE ON SOCIAL MEDIA. The first step to building hype on social media is to create the necessary public profiles and to create an online event community.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Thereafter, develop a clear plan of action that will help you reach your intended audience, increase your followership and ultimately grow your event’s brand. There are two main avenues in which to promote your brand and events.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Expo Pass

MARCH 9, 2023

To make the most of your event, it’s vital to create a solid strategy to capture any potential content opportunities. Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience.

Social Media 147

Social Media Speakers Advertising Marketing 147

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. Add this to your marketing resolutions: PR isn’t just about sending a news release and conducting personalized follow-up anymore, according to mdg’s PR strategist, Kate Blom-Lowery. “PR

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Expo Pass

SEPTEMBER 10, 2024

Read our guide to event planning for Gen Z to get the inside scoop on the youngest attendees. Gen Z is unique in the history of event attendees. They’re the first generation to grow up with the Internet, and social media and digital platforms run in their veins. Create digital-first events.

Social Media 166

Social Media Sustainability Advertising Education 166

EventMB

AUGUST 26, 2017

Increase chances of attendees sharing enticing pictures and video from your exhibition across their social media channels by creating these photo opportunities. When they share on their social media channels it can improve your brand […].

Trade Shows 164

Trade Shows Social Media Event Marketing Marketing 164

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Planning Pod

APRIL 12, 2020

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) discounting (early bird, referrals, etc.)

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Tamara McCleary, founder and CEO, Thulium ( Forbes article ).

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.

Marketing 125

Marketing Social Media Speakers Events 125