Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

2023 107

2023 2024 Sponsorships Sustainability 107

Attendease

FEBRUARY 20, 2019

An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. Perhaps in an effort to differentiate themselves from others, meetings and events appear to be taking inspiration from experiences such as movies and music festivals. Adoption of Advanced Technology.

2019 375

2019 Event Planning 2016 2018 375

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventory

APRIL 5, 2018

With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning.

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Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials."

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Event Marketer

NOVEMBER 22, 2021

The bigger you go, the smaller your speaker will be—and their presence and delivery is important. Photo credit: Walmart/Leo Events. This article was originally published in 2020 and is updated periodically. The post Six Tips and Ideas for Creating an Impactful Main Stage Experience appeared first on Event Marketer.

2020 332

2020 Technology Speakers Event Marketing 332

EventMB

OCTOBER 23, 2018

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.

2019 195

2019 Marketing Speakers Events 195

Eventsforce

FEBRUARY 18, 2020

You can create interest around your event by developing sneak previews of what will be on offer. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Related reading: 3 Content Marketing Tips for Event Planners. Events as you know, are not produced in a bubble.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Eventmobi

APRIL 14, 2020

In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Guidebook

JANUARY 3, 2025

From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

2025 78

2025 Technology Event Apps Tech 78

GEVME

JUNE 13, 2018

In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Social Media 2016 Marketing 155

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.

Marketing 125

Marketing Social Media Speakers Events 125

Expo Pass

MARCH 9, 2023

Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. In this article, we’ll explore how to use in-person events to create a killer content marketing strategy to connect with attendees.

Social Media 147

Social Media Speakers Advertising Marketing 147

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media Speakers B2B Tech 195

Expo Pass

OCTOBER 13, 2021

In this article, we go in-depth on how to convert your virtual audience to an in-person audience. According to a recent Forbes article , a good hybrid event strategy starts with knowing where your audience is, and how they would attend. For big events, you might even consider multiple event hubs worldwide.

2022 146

2022 Social Media Speakers 2021 146

GEVME

MAY 29, 2018

Handling complex event marketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Conclusion.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

Event Marketer

APRIL 17, 2023

Speaker and author Donna Serdula has always believed that LinkedIn is “a place where you can network in your pajamas,” and that sentiment rang true during the pandemic, especially at the onset of the Great Resignation. Showcase work samples, articles, links and media in the Featured section. Think about your target audience.

Trade Shows 312

Trade Shows Consulting 2009 Meetings 312

Planning Pod

APRIL 12, 2020

Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) Step 7 – Launch an event marketing campaign.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Expo Pass

JANUARY 25, 2023

These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Catersource + the Special Event.

2023 148

2023 Event Planning Conference Trade Shows 148

GEVME

AUGUST 15, 2018

Integrated speaker listing module: For many people, the value of an event is determined by the expertise of the featured speakers. By embedding informative speakers’ bios in your event website, you will give prospective attendees a good idea of whose knowledge they will benefit from by registering and attending.

Speakers 166

Speakers Events Event Marketing Marketing 166

Eventtia

JANUARY 28, 2025

Download Your Event Planning Checklist The event checklist helps you manage all planning details, reduce uncertainty, and stick to the event timeline. Why Do You Need an Event Planning Checklist? Picture this: Your keynote speaker calls to cancel five days before your event. Whats your game plan?

Event Planning 62

Event Planning Social Media Speakers Tech 62

ePly

NOVEMBER 22, 2022

Securing the Best Speaker for Your Audience The line-up of speakers can make or break your event. We’ve pulled together seven of our best tips to ensure the stands are full at your next conference or event. Start the search for speakers early. This is especially important for your keynote speakers.

Speakers 62

Speakers Social Media Events Education 62

GEVME

APRIL 18, 2018

A clear, comprehensive agenda is the backbone of an event that provides invitees with a worthy value offer. In this article, we explore different ways of creating an agenda that speaks your event’s language. Reasons to publish the event agenda on your website. Show off your speakers. Track attendee engagement.

Corporate Events 159

Corporate Events Event Planning Speakers Entertainment 159

Eventsforce

JULY 29, 2019

Read: 6 Tips to Get the most Out of Your Event Speakers. Even if it wasn’t possible for him to be a speaker, he’d still make an excellent choice of influencer for promoting the event. A strategy session with one of the speakers. Video snippets of the event.

Event Marketing 91

Event Marketing Marketing Social Media Speakers 91

Hubilo Blog

DECEMBER 21, 2018

The most successful marketers today show a lot of care when it comes to their event marketing strategy. In fact, according to the Event Marketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.

Event Marketing 68

Event Marketing Marketing Social Media Technology 68

Eventtia

NOVEMBER 12, 2024

This article helps you discover the best Swoogo competitors and alternatives. In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Key features include: Online and On-Site Event Registration: Offer flexibility for participants and streamline data management for organizers.

2024 62

2024 Social Media Trade Shows B2B 62

Expo Pass

OCTOBER 19, 2022

Your brand and your message is the key to staying engaged with attendees all year round, even during those long stretches between events. It can be an Instagram story, an event flier, a keynote speaker announcement, a newsletter, or even just a podcast ad. Helps guide your marketing team.

Speakers 148

Speakers Marketing Events Entertainment 148

MeetingsNet

NOVEMBER 13, 2023

You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. So say Brenda Steinberg and Michael Watkins in a recent article in the Harvard Business Review , 10 Ways to Prove You’re a Strategic Thinker. Here’s some advice. You can’t just think strategically.

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Speakers Event Marketing Marketing Meetings 105