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For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
We’re kicking off the year with a great topic that’ll set you up for a successful year of eventmarketing. Our recent webinar, Decoding EventMarketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.
Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding eventsponsorships is one of the top challenges among eventmarketers. After all, if Company X is sponsoring your event, it must be good, right?
Eighty-three percent of companies that take part in an event take part because they want to increase their sales. If you can’t prove that sponsors will derive real monetary value from the event, your own revenue might be in trouble due to the lack of external investment. What does event revenue refer to?
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Eventmarketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Here’s a post on using Salesforce campaigns for events that goes into more detail. All opportunities influenced by an event Next we’ll dive into a specific campaign (i.e., Check out our free eBook, Using Tech to Track Event ROI.
In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Prepare and run post-eventmarketing activities. Use real-time surveys to capture feedbacks.
Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your eventmarketing strategies. Mobilize your speakers as eventmarketing partners. Tamara McCleary, founder and CEO, Thulium ( Forbes article ).
This article helps you discover the best Swoogo competitors and alternatives. In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. Key features include: Online and On-Site Event Registration: Offer flexibility for participants and streamline data management for organizers.
This is due to the fact that the concepts of event value and cost are very subjective and can be modified depending on the context. So how do you figure out the right formula for calculating event ROI? Creating the most lucrative sponsorship packages: Sponsors love data. Tactics for measuring event ROI.
Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.
Throughout the 70 pages, you’ll be able to find information on engagement, sponsorships, entertainment, budgeting, and more. Armed with this virtual event guide , you won’t feel the need to search for anything related to the topic in the near future. ? Back To The Basics: Storytelling For Virtual Events.
Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. This is possible by creating eventsponsorship levels, which we will cover in this article. How do sponsorship levels work?
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B EventSponsorships. Cvent 2015 Global Event Industry Benchmarks Study.
The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.
Theres something to suit every budget and event type, and many strategies can be combined to increase your reach even further. Keep reading to discover the most effective ways to promote your events, and how Eventtia streamlines eventmarketing to boost your ticket sales and maximize attendance for your next events.
The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An eventmarketing plan is integral for tying this all together into one magical experience. What Exactly is an EventMarketing Plan?
As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Event Income. Step 7 – Launch an eventmarketing campaign.
Increase Sponsorship Opportunities. Whether you decide to charge for your events or not, live-streaming can open up other revenue opportunities for you through sponsorship. You can approach your event’s existing sponsors and offer them the opportunity of having their brand in front of a remote audience as well.
The reality is that virtual and hybrid events both present a perfect opportunity for event organisations to increase their revenue – whether it’s through ticket sales, bookable items, exhibitors or sponsorship. Sponsors offer another way of making money for your virtual and hybrid events. 4) Ticket Pricing Decisions .
Hybrid events are the new frontier, a creative brainchild of in-person and virtual events that allow event organizers to produce a highly engaging experience for attendees, whether in-person or virtual. An immersive, attendance-boosting hybrid event that excites speakers and delights attendees. The result? Access it here.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Eventmarketing is going next-level. Events that stand out from the rest know how to keep their audience excited. That’s where marketing comes in. While planners have always known that marketing is a big component of the event process, we’ve seen events really take their efforts to the next level.
By learning how to connect with people outside of your initial circle, you’re sure to have more people to attend your organization's event, even if it was just for personal support Corporate EventSponsorship. Sponsor an Event Booth. Referral programs continue to be a great way to promote an event. Mystery QR Code.
In this article, Monique Ruff-Bell (Event Director, Money 20/20 and VP of Events at Ascential plc) shares how finding a professional sponsor can lead to success in your career. I think I’ve done every job under the sun within the events profession. Career Mentorship vs. Sponsorship. How to Get a Career Sponsor.
In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Take a look at these fun sponsorship opportunities that are perfect for any event. Education is the core of many of our events. Consider All Aspects of Your Event.
Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? Articles and resources. How to Measure EventMarketing Success. The Ultimate EventMarketing Plan: A Six-Step System. ?? We have been doing virtual and hybrid events for a while now.
We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.
In the breakout session led by Todd Schwartz, CMP, formerly a senior eventsmarketing manager at McDermott+Consulting, 38 of the 55 attendees said they had more than a decade of planning experience. For a better understanding of individual communication styles and how to navigate them, check out this article.).
Cvent Cvent is an event management software designed to increase event attendance and engagement at every type of event. Its platform automates data analytics, eventmarketing, registration, and other management tasks. Learn more about this innovative event technology.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
But SEO with Google Search has changed so much the last few years, that many marketers aren’t sure what’s outdated, what’s important, what will make a difference and what is simply wasted effort. 6 How to Create Invites That Draw Crowds to Your Events. 8 7 Key Steps to Successful EventSponsorship. Read more. #6
This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. In this issue: NEW ARTICLE: NEW ARTICLE: How to Use Your Blog to Promote Events and Tradeshows. RECENT ARTICLES WITH "QUOTES FROM CORBIN". NEW ARTICLE: xx.
Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more eventsponsorships , this list will help you gauge event success. Sponsorship Satisfaction. In fact, 80% of virtual event registrations are free.
One of the biggest mistakes event planners make is trying to “be everywhere” on social media instead of letting data and analytics drive decision making. Just about every week, you can find an article like this , outlining the various demographic makeups on the different platforms. Your audience is out there. How about Facebook?
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
It should come as no surprise that the specific advantages and disadvantages of virtual events work in the favor of events that are focused on conveying content and not so well for events that are focused on creating and developing relationships (like networking and meet-and-greets). Marketing and Sales. Sponsorships.
Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Have you considered hosting a free event?
As per a study conducted by Freeman & EventMarketer 98% of of marketers use data to secure budget And when it comes to marketing channels, eventmarketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful eventmarketing strategy.
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