Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Expo Pass

JANUARY 4, 2023

But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. .

2022 148

2022 Speakers Social Media Marketing 148

Conferences that Work

OCTOBER 21, 2024

“Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.” Only a quarter of event organizers are constantly evolving their event designs.

2024 240

2024 Event Design Meeting Design Education 240

Prestige Events Magazine

NOVEMBER 5, 2024

Promotion of female talent with Stephanie Hall, group sales & marketing director, joining the board to help oversee the management, strategy and governance of the organisation. These significant goals are underwritten in our Articles of Association at Companies House.

2023 263

2023 2026 2024 Hotels 263

Eventbrite UK

JANUARY 7, 2023

While it might seem daunting at first, anyone can write a great post-event article. Doing an event recap is a great way to capitalise on months of planning and preparation. While you might be a little tuckered out from the event itself, it’s well worth throwing together a well-written event report (after you’ve had a […].

Events 147

Events Event Marketing Marketing 147

Conferences that Work

FEBRUARY 10, 2025

245) Early telephone ads marketed it as a better telegraph. Read the full article at Conferences That Work The post Why event planners often overlook the importance of attendee conversations appeared first on Conferences That Work. The advertisers pitched the telephone as if it were a more convenient telegraph.

Advertising 156

Advertising Conference Technology Events 156

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

StraussCA

DECEMBER 26, 2024

As we head into a New Year, its important for associations to review its current email marketing strategies and see where it has excelled and where improvement may be needed. Check out my former colleagues Strauss article on best practices for mastering email marketing. inform, build community, etc.). mobile, PCs).

Marketing 52

Marketing Social Media Education Management 52

Smart Meetings

FEBRUARY 21, 2025

By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice. In this article, well explore the key decision factors meeting planners consider and provide actionable strategies to connect with them effectively. Attendees now expect more interactive and engaging events.

Meetings 130

Meetings Sustainability Contracts Tech 130

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Conferences that Work

FEBRUARY 1, 2021

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 374

2011 Education 2015 Consulting 374

StraussCA

MARCH 6, 2025

With information shifting rapidly, marketing and communications teams must practice mindful marketing delivering timely, relevant updates that inform and support association members without falling into the trap of knee-jerk reactions that do more harm than good. Take, for instance, the ever-evolving news relating to the U.S.

Marketing 52

Marketing Social Media Management Events 52

Conferences that Work

FEBRUARY 17, 2020

Well, here’s an alternative historical perspective from a completely different source, a 1926 article about the New York Club of Printing House Craftsmen, uncovered by Jeff Jarvis and described as “ …a lovely evocation on the value of sharing in our field, which we used to call printing. ” “Stop. No related posts.

Consulting 369

Consulting Meeting Design Conference Meetings 369

Smart Meetings

DECEMBER 19, 2024

Stevens penned this article evaluating the link between the events and wellness industries. Elevating Meetings Through Wellness In this interview-format article, hear it right from the experts themselves: how wellness-focused properties are innovating to make wellness even more accessible for event attendees.

2024 130

2024 Event Design 2023 Consulting 130

Smart Meetings

MARCH 7, 2025

Lets take a closer look at how programmatic ads can improve your hotels marketing and get more guests through the door. Around the world, more companies are starting to use this technology, and experts say the programmatic ad market will grow by 22.8% This is especially important if you want to stay ahead in todays busy travel market.

Hotels 130

Hotels Advertising 2030 Travel 130

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! Articles, emails, and text-based content.

Marketing 125

Marketing Social Media Speakers Events 125

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. Post related user-generated content.

Social Media 382

Social Media Marketing Events Venues 382

Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan. 26) On-Schedule Events: National Association of Music Merchants (Jan. 20-23) The Society of Thoracic Surgeons STS Annual Meeting (Jan.

Meetings 245

Meetings 2025 Tourism Hotels 245

Smart Meetings

APRIL 10, 2025

Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. Contact Smart Meetings to work with you with any of the ideas listed in this article.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Conferences that Work

OCTOBER 4, 2021

Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. I’d hate to see unconferences suffer because marketing folks see the word as a way to make an event sound hip, sophisticated, and cool. We’re not selling cereal here.

2012 397

2012 Conference Marketing Meetings 397

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Conference 294

Conference 2018 Marketing Tech 294

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 306

Education Marketing Entertainment Event Design 306

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Spend a few minutes with trade show marketer Sabrina Gonzales of Shutterstock, who relies on lead scanning and sales alignment to get results. Sharpen your pencils, friends.

2023 282

2023 Trade Shows 2024 Event Marketing 282

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. The European Data Protection Board, in particular, has clearly noted that facial analysis alone does not fall under Article 9. I find his response inadequate, and this post explains why.

Technology 380

Technology 2023 Tech Events 380

Smart Meetings

DECEMBER 8, 2023

Articles, surveys and webinars, oh my! This article, which appeared in the January 2023 issue, breaks down the NZCE Roadmap, a comprehensive document offering meeting professionals guidance in their journeys to achieving net-zero carbon emissions in their workplaces and events. We know sustainability is important.

2023 264

2023 Sustainability Education Meetings 264

Attendease

SEPTEMBER 22, 2023

This includes venue costs, marketing, speaker fees, and logistics. Tracking online visibility can help you understand the effectiveness of your pre-event digital marketing efforts and inform future strategies. Were there articles, blog posts, or social media shout-outs from influencers? Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

Attendease

NOVEMBER 29, 2021

And today, he helps exhibitors and marketers make virtual and in-person events fun through event gamification. . Pre-pandemic, Sam wrote an article about the myth of 100% attendee engagement , and the concept he shared is more relevant than ever. So you can report out on how well players performed against those marketing objectives. .

Management 351

Management Events Event Management Marketing 351

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic.

Sponsorships 69

Sponsorships Food and Beverage Advertising Contracts 69

Conferences that Work

JANUARY 10, 2022

Some respond by increasing their event marketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Pandemic-induced smaller audiences engender hand-wringing. What to do?

Meetings 367

Meetings Meeting Design 2020 Speakers 367

EventSource

MAY 18, 2023

Vendors Featured in this Article F10 Studio Cakes by Mavis DJ Fresh Canada The Grand Olympia Ola Glam! Chrispy African Market With hearts brimming with excitement, the couple exchanged heartfelt vows at The Grand Olympia in Stoney Creek. DJ Fresh Canada kept a lively atmosphere as everyone danced the night away in pure bliss.

Marketing 293

Marketing Events 293

StraussCA

APRIL 10, 2025

In a time now defined by rapid-fire headlines and economic uncertainty, association marketing and communications (marcom) professionals find themselves not just telling their members’ storiesbut also looking a ways to inform, unite, and help them navigate through it all. Check out my previous article on mindful marketing.

Marketing 52

Marketing Government Management Events 52

Velvet Chainsaw

OCTOBER 26, 2020

I was inspired by a post by Lisa Cowley, CEO of Beacon, who penned a moving article entitled “ It Is Okay Not to Be Okay.” I keep hearing comments like “marketing can’t get anything out,” to “the events team furloughed more team members than other departments,” or “my team is under water.” Some days, I can relate!

Meetings 370

Meetings Marketing Events 370

Event Marketer

SEPTEMBER 20, 2021

Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. This article was originally published in 2020 and is updated periodically.

Venues 336

Venues 2020 Marketing Event Marketing 336

Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. Given their virality, they are perfect for event marketing. It’s time to get down with the kids and learn how “meme marketing” can transform your event-planning business.

Marketing 157

Marketing Social Media Entertainment Event Marketing 157