Guidebook

JANUARY 17, 2025

You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. In this article, were going to walk you through the best practices for creating an event registration page that boosts registration rates. We’ve got you covered.

Negotiating 78

Negotiating Events Technology Management 78

Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. Make sure it’s enough to cover conference management software, a venue (for in-person events), speaker fees, marketing campaigns, event workers, AV equipment, and whatever else you need. No pressure!

Conference 292

Conference Management Speakers Event Apps 292

SmartMeetings

FEBRUARY 24, 2025

Despite the event contract process being rushed, since the height of Covid, Grimes says things have relaxed a bitand its better to stay relaxed and negotiate a good contract than to be in a hurry and sign a bad one. Why should they negotiate? This article appears in the January/February 2025 issue. They have no incentive.

Contracts 52

Contracts 2025 Negotiating Hotels 52

SmartMeetings

JULY 9, 2024

Tapping into women’s strengths for negotiation success We begin to learn the art of negotiation in childhood. As we grow, we begin to negotiate with our teachers, our coaches and our friends. And by the time we graduate from college, we realize everything in life is about negotiation. It is the power of HERsuasion.

Negotiating 98

Negotiating Food and Beverage Insurance Hotels 98

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

GEVME

MAY 21, 2018

In this article, you’ll find six fundamental lessons we’ve learned. Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. You won’t believe how incredibly flexible an event budget can be. What is a corporate event budget?

Corporate Events 214

Corporate Events Sponsorships Negotiating Social Media 214

Social Tables

NOVEMBER 16, 2016

Start with these 7 ideas to negotiate a bigger events budget: 1.) Attendance was lower than I expected this year, our team needs new marketing tools. Pro tip: Don’t try to gauge the outcome before trying to negotiate a bigger events budget because it might weaken your case. They don’t ask in the first place. Click To Tweet.

Negotiating 60

Negotiating Advertising Events Management 60

MeetingsNet

AUGUST 15, 2022

Hint: A new meeting pattern could help groups having a difficult time at the negotiating table. This article in Hotel News Now shows that the leisure market was the primary focus of the hotel executives on those panels.

2023 105

2023 Meetings Negotiating 2022 105

Expo Pass

SEPTEMBER 19, 2022

Also, what can they do to make negotiating with vendors a breeze? Start by writing down your specific vendor needs for the event and marketing process. Rehearse your negotiations. You want to go into negotiations with a clear idea of what you want and what you are willing to offer for the vendor’s services.

Negotiating 145

Negotiating Social Media Contracts Events 145

Social Tables

JANUARY 12, 2023

In this article, we break down what event planning is. Planners work with vendors, suppliers, and venues to coordinate meal service, event staffing, negotiate pricing, and so much more. They create an event’s layout, establish the theme, and may even design marketing campaigns to promote the event. Negotiation.

Negotiating 145

Negotiating Event Planning Education Food and Beverage 145

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. At the same time, however, don’t be afraid to negotiate so that what you get out of it is fair for you. RELATED ARTICLES. Why will another company, after all, choose to sponsor your event when they receive dozens of similar requests on a near daily basis?

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Attendease

JUNE 5, 2023

With the vast amount of software available in the market, it can be challenging to find the right event management tool for your business. This is non-negotiable and should be considered a given to have access to. #6: While fancy feature lists may be appealing, as shiny new things tend to be, they don’t necessarily lead to success.

Event Management 195

Event Management Management Negotiating Events 195

Gallus Events

SEPTEMBER 11, 2018

I’ve seen my fair share of risky events taken to market and in this post I want to share some of my tips to reduce the risks of your next event. . Here are loads of venue negotiation tips! Here’s a great article about the Fyre Festival and the need for the right type of event insurance. Insure your events.

Insurance 164

Insurance Negotiating 2017 Events 164

Hubilo Blog

SEPTEMBER 15, 2021

Negotiation. Negotiation is a valuable life skill. Whether it’s a discussion on budgets or timelines, with your clients or vendors, negotiation skills help you better at your job. Knowing how to negotiate well can help you gain confidence, get a fair deal, and improve your strategic planning. Assertiveness. Persuasion.

Event Planning 98

Event Planning Management Negotiating Risk Management 98

Eventsforce

JULY 29, 2019

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. Influencers act as a useful marketing tool precisely because they have a fanbase that already trusts them. When it comes to marketing, trust is essential.

Event Marketing 91

Event Marketing Marketing Social Media Speakers 91

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Endless Events

FEBRUARY 25, 2019

You may have also recently seen our article about the recent acquisition of Encore Event Technologies by PSAV. Will Curran: Which is local to my Phoenix market. Why just that one market but obviously Phoenix was really important to them. Let’s see that was mainly luxury hotels, key markets. And that happens.

Event Tech 99

Event Tech Tech Negotiating Contracts 99

MeetingsNet

JULY 9, 2021

In the breakout session led by Todd Schwartz, CMP, formerly a senior events marketing manager at McDermott+Consulting, 38 of the 55 attendees said they had more than a decade of planning experience. For a better understanding of individual communication styles and how to navigate them, check out this article.).

Negotiating 105

Negotiating Tech Sponsorships Contracts 105

MeetingsNet

MARCH 10, 2022

Amid the labor shortage plaguing hotels, it's critical for planners and suppliers to communicate early and honestly, conduct fair negotiations, and—in case circumstances go awry—put everything in writing, according to meeting buyers, hoteliers, and the attorneys who represent each of them. Creating Win-Win Situations.

Contracts 121

Contracts Negotiating Food and Beverage Hotels 121

Planning Pod

OCTOBER 2, 2024

In this article, we’ll delve into various strategies to minimize operational costs and unnecessary expenses for your event business. From vendor and supplier negotiations to technology investments, we’re here to provide actionable tips and insights to help you optimize your financial performance. Get started today!

Negotiating 78

Negotiating Financial Social Media Transportation 78

Event Industry News

MARCH 9, 2020

Exhibiting is considered an essential tool in the B2B marketing mix. One of the most important things you can do is gain instant feedback from your customers and stay ahead of the market. A second mistake that marketing managers repeatedly make is buying a cheap exhibition stand or display. By Natalka Antoniuk, Quadrant2Design.

Trade Shows 108

Trade Shows B2B Negotiating Marketing 108

Guidebook

JULY 17, 2016

Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. If there’s one event planning tips article you read this year, let it be this one! But there are some fundamental strategies that never go out of style. Mark Knowles.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

SmartMeetings

JULY 28, 2023

As soon as you know meeting registration is not meeting original forecasts: Negotiate with the hotel to release back some meeting space (if possible). While this company’s attrition was usually minimal, if any, we negotiated attrition off of the final bill due to the large amount of F&B spent over the contractual minimum.

Food and Beverage 98

Food and Beverage Negotiating Contracts Hotels 98

Eventinterface

MAY 4, 2017

In this article, I’m going to cover one type of entertainment, and that is celebrity entertainment. Agents are also responsible for the business end of any jobs their clients get; specifically, negotiating the contract. Know the Negotiation Process. Finally, agents also get a percentage of every deal their clients make.

Entertainment 100

Entertainment Conference Negotiating Contracts 100

SmartMeetings

SEPTEMBER 5, 2019

This article will provide you with seven tips that meeting and event professionals need to create a memorable experience without breaking the bank as they plan upcoming business events. Ask the event sales staff for a booking date during a time where they need extra revenue and they may be willing to negotiate a deal.

Contracts 93

Contracts Negotiating Banking Venues 93

Eventinterface

JUNE 29, 2017

Sponsors leverage their sponsorship as a marketing strategy. At the same time, however, don’t be afraid to negotiate so that what you get out of it is fair for you. RELATED ARTICLES. Why will another company, after all, choose to sponsor your event when they receive dozens of similar requests on a near daily basis?

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

GEVME

MARCH 4, 2019

This is a certificate course in event management that expands your knowledge and site management capabilities, strategic planning, event marketing and design, and other content areas. Courses cover managing the financial aspects of overseas events, negotiating with suppliers, and more. CTSM: Certified Trade Show Marketer.

Event Management 120

Event Management Management Trade Shows Healthcare 120

QC Event School

JUNE 13, 2022

In this article, we will break down and discuss the 10 must-have skills every event planner needs in order to succeed in the industry. Negotiation Skills. Marketing Skills. 4 – Negotiation Skills as an Event Planner. Thus, here are some helpful tips for improving your negotiation skills: Do your research.

Negotiating 105

Negotiating Events Event Planning Management 105

Endless Events

JANUARY 21, 2020

So, now that you know the costs you need to be aware of, let’s chat in depth about negotiating prices for your AV. Watch our webinar that shares tips on How to Negotiate Prices for Event AV. ?? As a marketer, this helps me shift my focus away from myself and more towards the people who read my emails.

Negotiating 77

Negotiating 2020 Insurance Travel 77

Expo Pass

APRIL 3, 2019

Our latest content article comes from a woman working in the event industry talking about the value of continued education. Production, Sales, and Marketing. Sales and marketing connect the event to your audience. Have your sales, marketing, and production teams work closely together to fill the gaps. (6 Minute Read).

Education 113

Education Speakers Events Negotiating 113

MeetingsNet

JUNE 3, 2022

The meetings market will be central to the recovery of urban hotels. Here, two industry consultants dish to city-hotel sales executives on why securing meetings business is so critical, with numbers that could give negotiating insight to planners.

Hotels 93

Hotels Consulting Negotiating Retail 93

Planning Pod

SEPTEMBER 9, 2024

And don’t forget about measuring the effectiveness of your marketing campaigns, pricing strategies, and operational changes. Conversely, if you see an increase in costs, analyze your expenses to identify areas where you can cut back or negotiate better deals with suppliers. Notice a decline in customer satisfaction?

Food and Beverage 89

Food and Beverage Negotiating Sustainability Marketing 89

SmartMeetings

FEBRUARY 16, 2024

Negotiation experts share tips for building win-win event contracts The ROI is in the details when drafting a vendor contract. Concessions Worth Asking For in 2024 As the market continues to be tight, planners don’t have quite as much power as they might in a down market, but experts are still finding areas where they can get some relief.

Contracts 98

Contracts Negotiating 2024 Hotels 98

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

QC Event School

FEBRUARY 16, 2022

We’ll also provide tips on how to market your new company, advice on what services to offer your clients, the type of training you should get, and more. So, some of the data within this article may not necessarily apply to an event planning business owner. However, it takes a lot of hard work and dedication to get started.

Event Planning 105

Event Planning Social Media Education Corporate Events 105

Guidebook

APRIL 10, 2015

It includes all of the great articles and eBooks that Guidebook has put out into the world on various event planning subjects, but now we’ll round it out by listing the best event planning books. The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget. Speak Like Churchill, Stand Like Lincoln by James C.

Event Planning 107

Event Planning Fashion Negotiating Meeting Design 107

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195