TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

Social Media 78

Social Media Marketing Advertising Events 78

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Sound good? Let’s get to it!

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That tells us that in order to be an effective marketing tool, CSR initiative have to generate some type of positive publicity. This is where social media comes into play. Take a group picture.

Social Media 112

Social Media Risk Management Marketing Meetings 112

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Social Media 263

Social Media 2012 Event Apps Entertainment 263

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. And do emails still work?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 219

Marketing Speakers Social Media Event Marketing 219

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Keep reading the article to learn more! Ways to measure marketing success and metrics / KPIs.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Farm

FEBRUARY 13, 2017

With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. A marketer’s job is no longer to shout a message about a product at consumers, but to cater to consumers and provide them with any information they may need. recent article in.

Marketing 167

Marketing Social Media Event Marketing Events 167

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

GEVME

JULY 6, 2020

Consider this article your ultimate guide to learn what it takes to live stream an event. To effectively do this, use social media and email marketing. But in general, social media alone can do an excellent job of effectively announcing your event. . Make an announcement post on social media.

Social Media 296

Social Media Wireless Venues Events 296

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! Articles, emails, and text-based content.

Marketing 125

Marketing Social Media Speakers Events 125

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. In an article on event trends for 2019, the team reports that “The rise of un-themes involves focusing the event on an emotion or feeling rather than a tangible concept or idea.”

2019 375

2019 Event Planning 2016 2018 375

Eventscase Blog

AUGUST 24, 2023

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!

Social Media 97

Social Media Trade Shows Event Apps Corporate Events 97

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Event Smart

APRIL 24, 2024

With most events now announced online, mastering social media can be super important to boosting attendance and ensuring the success of your events. This is why event marketers use social media in their marketing strategies for their events to reach their target audience.

Social Media 52

Social Media Event Marketing Marketing Events 52

Expo Pass

MAY 18, 2022

Events need marketing. But how can event marketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels? Why is event marketing important? This is a fact. Let’s get to it! How to promote an event.

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. What might you implement after reading this article? Fill Calendars.

Marketing 167

Marketing B2B Trade Shows Social Media 167

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. Be Active on Social Media . Read: Top Social Media Trends for Event Marketers.

Marketing 118

Marketing Social Media Speakers Events 118

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams. Strengthen Your Messaging & Marketing Strategy.

2021 328

2021 Event Technology Social Media Technology 328

Attendease

APRIL 11, 2024

Leverage Social Media Hashtags One effective way to continue conversations after a virtual event is to leverage social media and networking platforms to stay in touch with connections made. Be proactive in emailing, messaging through social media, or tagging attendees with whom you want to stay in touch post-event.

Social Media 195

Social Media Sustainability Sponsorships Management 195

Expo Pass

MARCH 9, 2023

Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. Leave them wanting more!

Social Media 147

Social Media Speakers Advertising Marketing 147

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. Read the full article at Conferences That Work.

Marketing 120

Marketing Social Media Site Selections 2014 120

Attendease

FEBRUARY 15, 2024

This article will explore proven techniques and strategies for how to get sponsors for an event. Show how the audience for your event aligns with the sponsor’s target market. Evaluate sponsors’ goals and needs Review their current initiatives, challenges, and marketing objectives. Describe target demographics.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. This article was co-authored by Amanda Toms, EventMobi Sr.

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Conferences that Work

DECEMBER 21, 2020

Record prep call – use those recorded snippets for social media marketing for live event! I like giving the first question so they will be comfortable AND the last question, that can be recorded and edited into a social media snack. Preparation. Do your research before you talk to the panelists. Adrian Segar.

Social Media 383

Social Media Speakers Conference Meetings 383

Eventmobi

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. With an association directory, your members can easily find and connect with others.

Social Media 221

Social Media 2023 Management Advertising 221