Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Knowing where your audience comes from is crucial for smart marketing. Does it truly echo your brand?

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Expo Pass

JANUARY 4, 2023

But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. .

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Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. Here’s another article where you can learn more about website design best-practices for events. Learn more about how to build a converting event landing page in this other article. Make social sharing easy. Use videos.

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Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Sound good? Let’s get to it!

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Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Media coverage.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. And do emails still work?

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Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Keep reading the article to learn more! Ways to measure marketing success and metrics / KPIs.

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StraussCA

DECEMBER 26, 2024

As we head into a New Year, its important for associations to review its current email marketing strategies and see where it has excelled and where improvement may be needed. Check out my former colleagues Strauss article on best practices for mastering email marketing. inform, build community, etc.). mobile, PCs).

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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StraussCA

MARCH 6, 2025

With information shifting rapidly, marketing and communications teams must practice mindful marketing delivering timely, relevant updates that inform and support association members without falling into the trap of knee-jerk reactions that do more harm than good. Take, for instance, the ever-evolving news relating to the U.S.

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GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

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GEVME

JULY 6, 2020

Consider this article your ultimate guide to learn what it takes to live stream an event. To effectively do this, use social media and email marketing. But in general, social media alone can do an excellent job of effectively announcing your event. . Make an announcement post on social media.

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Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! Articles, emails, and text-based content.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. In an article on event trends for 2019, the team reports that “The rise of un-themes involves focusing the event on an emotion or feeling rather than a tangible concept or idea.”

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Eventscase Blog

AUGUST 24, 2023

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!

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SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

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Expo Pass

MAY 18, 2022

Events need marketing. But how can event marketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels? Why is event marketing important? This is a fact. Let’s get to it! How to promote an event.

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Event Marketing Marketing Social Media Advertising 144

Conferences that Work

MAY 13, 2019

We are told that our choice is between free markets and state control, when most adults live their working lives under a third thing entirely: private government [emphasis added]. Read the full article at Conferences That Work The post Private government appeared first on Conferences That Work. No related posts.

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Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. What might you implement after reading this article? Fill Calendars.

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Marketing B2B Trade Shows Social Media 167

Prestige Events Magazine

FEBRUARY 8, 2023

The inaugural issue of Incentive Insights by Penguins features articles on a variety of subjects, such as the importance of reward and recognition today, how to make your incentive sustainable, top tips for a perfect incentive, and the hot destinations for 2023.

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Social Media Travel Sustainability 2023 243

Smart Meetings

APRIL 10, 2023

The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. As a hospitality major, it would’ve been amazing to have been offered marketing classes. I find myself always having to create my own marketing tools for my events.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

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Conferences that Work

MAY 20, 2024

Today, because consulting on meeting design and facilitation is a niche practice, marketing via sharing my website posts with subscribers and on social media has also become a significant source of new clients. Feedback like this is a gift that helps me improve my craft. industry education ). Thank you.

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Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams. Strengthen Your Messaging & Marketing Strategy.

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Attendease

APRIL 11, 2024

Leverage Social Media Hashtags One effective way to continue conversations after a virtual event is to leverage social media and networking platforms to stay in touch with connections made. Be proactive in emailing, messaging through social media, or tagging attendees with whom you want to stay in touch post-event.

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Expo Pass

MARCH 9, 2023

Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. Leave them wanting more!

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Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and Dallas.

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Hotels Travel Airlines Fashion 306

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

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