Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or access to virtual one-on-one or networking sessions with speakers.

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Event Farm

SEPTEMBER 21, 2016

However, email marketing is another component that should be a part of the equation. Understandably, many event planners are skeptical of email marketing due to the low open and click-through rate. Even so, email marketing is still quite useful and can boost ticket purchases if you follow the tips outlined below.

Marketing 178

Marketing Social Media Speakers Advertising 178

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends). Maybe even include a speaker from the event. Sound good?

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

Smart Meetings

DECEMBER 19, 2024

Stevens penned this article evaluating the link between the events and wellness industries. Arthur Brooks Shares Insights at DIAC24 Arthur Brooks , a Harvard School of Business professor and known happiness expert, stepped in as the opening keynote speaker at Destinations International s Annual Conference (DIAC24) in Tampa Bay in July 2024.

2024 130

2024 Event Design 2023 Consulting 130

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Attendease

DECEMBER 29, 2021

For the purpose of this article we will focus on landing pages (and can also be extended to the homepage of your website). You can also use your value proposition on your ad messages and email marketing pieces. Maybe it is the variety of sessions they can choose from, some amazing speakers, or the networking opportunities.

Speakers 361

Speakers Transportation Events Management 361

Attendease

SEPTEMBER 22, 2023

This includes venue costs, marketing, speaker fees, and logistics. Participant Satisfaction No matter how well you think your event went, it’s the attendees, sponsors, and speakers whose opinions will make or break your event’s reputation. Were there articles, blog posts, or social media shout-outs from influencers?

Social Media 396

Social Media Financial Sponsorships Events 396

Conferences that Work

JANUARY 10, 2022

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! The event industry unduly focuses on large meetings. What to do?

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. Hiring a professional photography team to capture shots of the guests, speakers and other activities of past events and then uploading those pictures on to the website is a great idea. Make it mobile-friendly. Use videos.

Social Media 300

Social Media Speakers Events Marketing 300

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. In an article on event trends for 2019, the team reports that “The rise of un-themes involves focusing the event on an emotion or feeling rather than a tangible concept or idea.”

2019 375

2019 Event Planning 2016 2018 375

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024.

2023 107

2023 2024 Sponsorships Sustainability 107

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! Articles, emails, and text-based content.

Marketing 125

Marketing Social Media Speakers Events 125

Eventmobi

MAY 23, 2024

Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.

Conference 292

Conference Management Speakers Event Apps 292

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. The European Data Protection Board, in particular, has clearly noted that facial analysis alone does not fall under Article 9. I find his response inadequate, and this post explains why.

Technology 380

Technology 2023 Tech Events 380

Eventmobi

NOVEMBER 26, 2020

Check out this article in our Knowledge Base to get started! Zoom is one of the giants in the video conferencing market, relied on by millions of people around the world every day. If you want to make sure your virtual conference runs smoothly, choosing the market leader is a no-brainer. Already an EventMobi customer?

Conference 370

Conference 2020 Speakers Meetings 370

Smart Meetings

SEPTEMBER 23, 2021

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 246

Speakers Travel Technology Insurance 246

GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Conferences that Work

DECEMBER 21, 2020

Speaker recruiting? Record prep call – use those recorded snippets for social media marketing for live event! Mostly because my panelists are tech people and not always the best speakers????. Fireside chats…work with speaker to cut into small pieces????. What are 1-2 of your online moderating pro tips? Adrian Segar.

Social Media 409

Social Media Speakers Conference Meetings 409

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. Get attendees “in the know” about speakers and their presentations . Give pre-event information

Marketing 118

Marketing Social Media Speakers Events 118

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s all well and good doing content marketing for events before an event takes place, but what about after?

Marketing 147

Marketing Social Media Event Marketing Events 147

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

SpotMe Blog

SEPTEMBER 30, 2022

Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. By using e-marketing and omnichannel strategies. What are e-marketing & omnichannel strategies for pharma? How can pharma do this?

Marketing 147

Marketing 2021 Education Healthcare 147

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

2021 328

2021 Event Technology Social Media Technology 328

Event Marketer

NOVEMBER 22, 2021

The bigger you go, the smaller your speaker will be—and their presence and delivery is important. This article was originally published in 2020 and is updated periodically. The post Six Tips and Ideas for Creating an Impactful Main Stage Experience appeared first on Event Marketer. But that’s not to say you can’t have any fun.

2020 331

2020 Technology Speakers Event Marketing 331

GEVME

JUNE 13, 2018

In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Eventmobi

MAY 2, 2023

In this article, we’ll explore 6 creative ways you can use live polls to transform your next event. Empower Speakers With Hot Topics Much of the success of your conference hinges on the speakers, hosts, and entertainers who run sessions at your events. Encourage speakers to use live polls and surveys during their presentations

Speakers 195

Speakers Tech Social Media Events 195

Attendease

NOVEMBER 22, 2019

It doesn’t seem long ago when marketers were scrambling all over the place trying to learn how to be compliant to one of the most significant privacy and compliance changes in the past twenty years. If you are thinking GDPR, you are right. And just when we got comfortable again, CCPA comes in. Let the games begin once again!

Consulting 347

Consulting Government 2020 Events 347

Expo Pass

MARCH 9, 2023

Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. Share the date of your event, teaser videos, hints on guest speakers, and other exciting news to build up hype.

Social Media 147

Social Media Speakers Advertising Marketing 147

GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Social Media 2016 Marketing 155

MPI

APRIL 11, 2025

” According to a recent Future of Wellness study by top global management and consulting firm McKinsey & Company, the wellness market has reached $480 billion in the U.S. “It’s about being intentional and engaging all senses,” said Reina Herschdorfer, Caesars’ director of marketing, meetings and events.

Food and Beverage 59

Food and Beverage 2024 Consulting Entertainment 59

Smart Meetings

FEBRUARY 27, 2019

Ask for these from the speakers and people who own them so that you can add them to the report,” says Jennifer Allison, a marketing specialist at Next coursework and 1Day2write. She writes educational and business articles for blogs and magazines like PhDKingdom. Tag Appropriately.

2018 232

2018 Events Education Speakers 232