EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Eventinterface

JUNE 29, 2017

Sponsors leverage their sponsorship as a marketing strategy. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs. Approaching sponsors the right way is the key to tilting the odds in your favor.

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024.

2023 107

2023 2024 Sponsorships Sustainability 107

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

Sponsorships 98

Sponsorships 2022 Management Marketing 98

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Keep reading the article to learn more! Ways to measure marketing success and metrics / KPIs.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

GEVME

SEPTEMBER 5, 2018

In this article, we’ll talk about the win–win methods of event revenue tracking that can be utilised throughout the event. This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income.

Sponsorships 206

Sponsorships Events 2017 Government 206

Bizzabo

NOVEMBER 18, 2020

Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. Our Evolution of Events Report revealed that 37% of event marketers agree providing value to sponsors is a challenging aspect of planning virtual events.

Sponsorships 94

Sponsorships 2020 Speakers Healthcare 94

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs. Event Sponsorship Guide (2018 Edition): Quick Tips To Get More Sponsors.

Sponsorships 100

Sponsorships Negotiating Social Media Advertising 100

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. I have referred to this release throughout this article. The Edinburgh Christmas market.

2019 360

2019 Sustainability Tourism Marketing 360

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

GEVME

MAY 21, 2018

In this article, you’ll find six fundamental lessons we’ve learned. Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Benefit from sponsorship packages. Sponsorship revenue can add substantial financial value to your event.

Corporate Events 214

Corporate Events Sponsorships Negotiating Social Media 214

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 157

Event Marketing Marketing Social Media Events 157

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Now you need to market your conference , of course! Other sponsors want to help plan and execute the events they support. No pressure!

Conference 292

Conference Management Speakers Event Apps 292

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 221

2023 Food and Beverage 2022 Transportation 221

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

2021 328

2021 Event Technology Social Media Technology 328

GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Speakers 284

Attendease

SEPTEMBER 18, 2024

In this article, we’ll walk you through 8 tried-and-true strategies to make multi-event management much easier on you and your team members. Look inside your organization to assemble a cross-functional team , leveraging diverse skill sets from marketing, ops, finance, and other relevant departments. Email marketing getting you down?

Management 195

Management Sponsorships Event Management Events 195

Eventmobi

AUGUST 2, 2022

In this article, we’ll show you how EventMobi’s powerful event app helped 5 different organizations build standout events. Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Download The EventMobi Sponsorship Strategy Guide to get started!

Event Apps 195

Event Apps Tech Event Tech Healthcare 195

GEVME

JUNE 13, 2018

In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning…. Set-up and day-of support is a must-have!

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Farm

JANUARY 3, 2017

Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports. E: Group by the campaign type—this example is grouped by conferences and field marketing events.

Marketing 200

Marketing Conference Sponsorships Tech 200

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

Conference 195

Conference Sponsorships Speakers Advertising 195

Skiddle

JANUARY 24, 2024

Sponsorships and brand partnerships involve two businesses collaborating on a project to add value to their respective brands. In this article, we’ll show you the steps you need to take when securing sponsorships and brand partnerships for your event.

Sponsorships 59

Sponsorships Marketing Events 59

Smart Meetings

SEPTEMBER 23, 2021

The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place. Ensure the show will go on, even if market conditions change on short notice.

Speakers 246

Speakers Travel Technology Insurance 246

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Prestige Events Magazine

JULY 29, 2021

PROVIDING END-TO-END MARKETING SERVICES FOR SALES AND MARKETING TEAMS. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery.

Social Media 130

Social Media Sponsorships Consulting Marketing 130

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. With that, we’ve compiled a few articles and the best tips for corporate event planning and management to help you. Secure Your Sponsors through Marketing. Getting Experiential Marketing Right.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows Sustainability Wireless 59

Attendease

APRIL 11, 2024

Retained attendees are likely to act as brand advocates for your company and your events, which can help increase attendees and boost revenue through registrations and sponsorships. Share relevant articles, resources, or information you referenced in your previous conversations, which will serve as a natural reminder of your discussion.

Social Media 195

Social Media Sustainability Sponsorships Events 195

Attendease

JANUARY 11, 2024

After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally. It’s thus no surprise that the market for virtual events is valued at $78.53 billion (C$104.99 billion), with North America having the highest demand for it in the world.

Wireless 195

Wireless Sponsorships Management Events 195

Eventtia

NOVEMBER 12, 2024

This article helps you discover the best Swoogo competitors and alternatives. Email Marketing Integration : Tools for sending personalized emails to attendees. Marketing Automation : Integrate with tools like Mailchimp, Marketo, and Eloqua. Event Marketing Tools : Email campaigns, landing pages, and social media integration.

2024 62

2024 Social Media Trade Shows B2B 62

Eventtia

MAY 13, 2022

Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting. While the venue, kiosks, and other promotional goodies might be on hold for the time being, many traditional sponsorship offerings remain. Let’s get to it!

Sponsorships 62

Sponsorships B2B Events Speakers 62

GEVME

SEPTEMBER 19, 2018

For instance, you can view value as revenue that was generated directly through registrations and sponsorships, or you can analyse in-event value that comes from gamification activities, onsite messaging, and much more. Creating the most lucrative sponsorship packages: Sponsors love data. Tactics for measuring event ROI.

Social Media 120

Social Media Sponsorships Events Marketing 120