This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Foster interactions by featuring interactive polls, Q&A sessions, and socialmedia hashtags throughout your event. To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. Which sponsorship packages were most popular? Did early bird tickets sell out fast?
Event sponsorship can make or break the success of a corporate event. This article will explore proven techniques and strategies for how to get sponsors for an event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Outline sponsorship benefits.
Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?
Sponsors leverage their sponsorship as a marketing strategy. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, socialmedia engagement, and so on. RELATED ARTICLES. The secret of successful sponsorship programs.
Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.
If you have multiple team members, or vendors, soliciting your exhibitors for booth space, sponsorship, and print and digital advertising, this is the year to bring it under one account manager. One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.
[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?
Sponsors leverage their sponsorship as a marketing strategy. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, socialmedia engagement, and so on. RELATED ARTICLES. The secret of successful sponsorship programs. Save Save
It’s time to meet your new best friend—event sponsorship. When you do it right, event sponsorship benefits both parties. There are financial sponsors that contribute to your budget, in-kind sponsors that provide goods and services, and media sponsors who give your event the popularity boost it needs. Bring the value.
So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.
Sponsorship and exhibitor management. Create an event hashtag and encourage target attendees to post about the event on socialmedia websites using the hashtag. Start reaching out to socialmedia influencers to create hype around the event. This includes email marketing, blog posts and socialmedia integration.
This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?
Many articles have been written about the millennial generation, or Gen Y. In an article published by the Pew Research Center , millennials are described as racially diverse, economically stressed and politically liberal. Millennials are used to building networks via socialmedia, its part of their DNA. Connections.
SocialMedia Dashboard • Monitor socialmedia posts and track social account data • Identify and understand the impact of event influencers • Embed a live socialmedia wall in your event marketing website and virtual event space EventMobi Virtual Event Space and GoLive! Professional Services.
Retained attendees are likely to act as brand advocates for your company and your events, which can help increase attendees and boost revenue through registrations and sponsorships. Be proactive in emailing, messaging through socialmedia, or tagging attendees with whom you want to stay in touch post-event.
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure socialmedia amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
In this article, you’ll find six fundamental lessons we’ve learned. Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Benefit from sponsorship packages. Sponsorship revenue can add substantial financial value to your event.
Sponsors leverage their sponsorship as a marketing strategy. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, socialmedia engagement, and so on. RELATED ARTICLES. The secret of successful sponsorship programs.
Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams. A socialmedia wall that collects posts related to event hashtags. Grow Your Sponsorship Revenue with an Event Community Platform. Watch parties for on-demand content.
Based on this, decisions are made on securing sponsorship, finding insights on getting more income, and attracting more attendees, sponsors, exhibitors , or further cooperation with your company. Keep reading the article to learn more! Reach on socialmedia. Socialmedia engagement. Mentions in online media.
For instance, you can view value as revenue that was generated directly through registrations and sponsorships, or you can analyse in-event value that comes from gamification activities, onsite messaging, and much more. Creating the most lucrative sponsorship packages: Sponsors love data. Tactics for measuring event ROI.
Examples include advertising, management fees, registration, sponsorship, etc. Socialmedia, blog articles, email —these are great ways to reach your audience and get them excited about your conference! Consider running ads on socialmedia, search engines, and other relevant websites. Run paid ad campaigns.
We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and socialmedia posts we have been reading online. Average number of event-related socialmedia mentions for large signature events. 6 – 1,398,359.
I dove headfirst into books and articles that taught me how to be a better manager and have learned a lot about myself and my team along the way. Additional articles and resources: Creating Year-Long Sponsorships & Establishing Partnerships. Event SocialMedia. Listen/watch more of this episode here. . ?
Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Talk about the planning process on socialmedia and explain why your followers should attend. Now you need to market your conference , of course!
When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Event planners need to step up their game from previous sponsorship success so here are 15 more creative sponsorship ideas to see you through. Stair or Escalator Clings.
These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, socialmedia mentions, etc.) Event Income.
This article helps you discover the best Swoogo competitors and alternatives. Event Marketing Tools : Email campaigns, landing pages, and socialmedia integration. Sponsorship Opportunities : Enhanced visibility for sponsors. Event Marketing : Promote events through email and socialmedia.
Just a few notable names on the list are: Melissa Thompson , an award-winning food writer and live-fire cook who has penned powerful articles on the British food industry that became focal points for important discussions around identity, diversity and inclusivity. See the full Checking-IN 50 LGBT+ Hospitality Champions List 2023 here
Services include: Content development – blogs and articles, white papers, editorial consulting, newsletters and social thought-leadership. Digital campaigns – paid social campaigns, content and asset creation, community management and socialmedia training to customers.
Unlike socialmedia, blog posts are a formal way to provide communication between you and your targeted audience in contrast to manufactured marketing techniques provided through socialmedia. Or you could ask people to follow your organization on socialmedia that would enable you to receive their contact information.
Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and socialmedia, plus shared some insider tips on beating creative burnout. Which socialmedia platforms are best for marketing?
You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. Sell this just like you would sponsorship of a live event. You can sell sponsorship to: 30-second intro on-air sponsorship slot. 30-second outro on-air sponsorship slot. Publishing.
David Ly Khim, a growth marketer from HubSpot, wrote in his article “T-shaped marketer” about the skills modern marketer are expected to have: We bet if you are the event marketer who works under time pressure with multitasking, these top 12 online event marketing tools will help you to power up the online event marketing.
Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.
The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.
Socialmedia engagement: How much buzz did your event generate online? Tease the event on socialmedia. Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? SocialMedia Sorcery: Go beyond the basics. Give them ready-to-go socialmedia posts or email templates.
Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. This is possible by creating event sponsorship levels, which we will cover in this article. What are event sponsorship levels?
The virtual landscape can potentially offer your sponsors MORE value, a better revenue model, and the potential to grow your long-term sponsorship offerings. Virtual Event Sponsorship: Pre-event. Here are a few pre-event sponsorship ideas we’ve seen that will set your event apart. Virtual Event Sponsorship: During the Event.
Editor’s Note : As part of Back Light , a series of articles sharing illuminating insider observations, we asked Shameka Jennings, director of meetings and partnership development with National Coalition of STD Directors, to share her experiences planning meetings during a pandemic. Most meeting planners are in a world of upheaval right now.
Once you feel confident about potential speakers, ask them how they might add value to their stage time with pre-event content marketing — by contributing a customized promotional video or article for the organization’s newsletter, blog, podcast, magazine, or social-media channels; and by participating in an interview or webinar.
This article will discuss: What virtual events are How to plan a virtual event The challenges virtual event managers face and how to solve them Six must-haves when planning virtual events. We will dive deeper into some of these planning steps later in the article. How to Plan a Virtual Event. Maintaining Attention and Focus.
And then, two concerts and a newspaper article later, and numbers are spiking again. Additional articles and resources: Read This Before Planning A Hybrid Event! EventIcons – Creating Year-Long Sponsorships & Establishing Partnerships. I’m sorry if you’re screaming at your computer: “Sarah!
Based on unique page views and socialmedia shares, have a look at our top ten blog posts from 2019: #1 How to Organise Successful Corporate Team Building Events. And yet the amount of data these systems generate can be overwhelming: from website traffic and socialmedia engagement to registration and attendance.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content