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Increase chances of attendees sharing enticing pictures and video from your exhibition across their socialmedia channels by creating these photo opportunities. When they share on their socialmedia channels it can improve your brand […].
To encourage your creativity, we’ve put together a list of five tradeshow booth ideas. Use socialmedia platforms to build hype around your booth and when the event starts, the heavy lifting of attracting an audience will already be done. You can be that cool kid by using VR and AR in your tradeshow booth.
Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. And speaking of socialmedia, don’t overlook this now-old friend. Pick the low-hanging fruit.
If you’re looking for a way to foster hype, jumpstart impact, and generate plenty of introductory pillar content around your product, a keynote with a strong media focus is ideal. . Industry TradeShow. Regardless of your industry, plenty of opportunities exist at tradeshows. 2 #KAI #?? #????
This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
Unlike older books, it covers the impact of digital technology (apps, online meetings, and socialmedia marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in tradeshows, accessibility, and wellness in a fairly short book.
Creating Content Coming up with a quick socialmedia post seems like an easy job. AI tools can help create an entire month’s socialmedia calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure socialmedia amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
To help you understand how you can adapt your meeting, conference or tradeshow to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Public Conference. You’re planning….
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Some job titles to look out for include: PR contact Socialmedia manager Media/press team Influencer manager Collaborations Talent and brand agent You could look into the company’s website to see if there’s any contact information there. Often, you want to reach out to someone from the marketing department.
In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: SocialMedia Today: 6 Key SocialMedia Trends to Watch in 2020.
These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
“I talk a lot in my courses about personal and social competence. Tradeshows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. Showcase work samples, articles, links and media in the Featured section.
This article helps you discover the best Swoogo competitors and alternatives. Event planners across various industries, including corporate planners, associations, tradeshow organizers, and conference coordinators, benefit from Swoogo’s features. It’s popular among conferences, tradeshows, and academic events.
TradeShows and Exhibitions: Provide a platform for companies to present products, network, and engage potential clients. Driving Business Growth Conferences, tradeshows, and educational workshops allow companies to generate leads, showcase expertise, and build brand credibility.
Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a tradeshow. In order to gain this ability, it is worth familiarizing yourself with tradeshow tips for exhibitors presented In this article. TIP #10 Free stuff is always a must in a tradeshow booth.
An effective socialmedia marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. Be clear about your goals. Rebel Mouse.
In a recent Forbes article about boosting event attendance, Cindy Lo of Red Velvet said, “More so than anything – go back to the basics and ask why someone should choose to attend your event. Or post more on socialmedia. Start with “Why?”. What are those needs? You know your audience best!
The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending tradeshows, conferences, and other events. They’re the first generation to grow up with the Internet, and socialmedia and digital platforms run in their veins. We’ve got some new kids on the block!
The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or socialmedia. Articles are visual-heavy which is perfect for getting ideas for what you want your events to look like, day-of. TradeShow News Network. Sign up for an events e-newsletter.
Lastly, freelance corporate event planning is the right fit for those who can build a personal brand by buzzing on socialmedia and making partnerships. Event planning agency: If you’re reading this article, you probably know who Marley Majcher is. Certified TradeShow Marketer (CTSM).
Behavioural analysis on social networks and digital platforms Another valuable source of information for audience segmentation is the behaviour they show on socialmedia, forums or even on the registration pages and the event app (if there is one). What questions they ask most frequently.
How meetings can beat the loneliness epidemic In my first full year as a member of the meetings and events industry, I’ve had the immense privilege of attending numerous events, conferences and tradeshows. SocialMedia: Friend or Foe? A shortened version of this article appears in the November 2024 issue.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Engage on socialmedia, too.
Enter interactive posts and reels, two dynamic content formats that have taken the socialmedia world by storm. This article explores why integrating interactive posts and reels into an association’s content strategy can foster deeper connections and engagement with your audience. to recruit new members.
This week, we have a few tips for making your tradeshow booth stand out and managing your socialmedia better. Get more stage design inspiration by diving into the article up top. TradeShow Tips for the New Year. Going on a tradeshow this 2018? Mission Control For Your SocialMedia.
So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers.
For example, at conferences, tradeshows or exhibits, take it one step further and guide certain guest subsets to specific areas on-site. What seemed like a fun, socialmedia sharing opportunity for attendees was actually a product demo for Snap, Inc.
Rachel in her wide career of journalism and events has mastered TradeShows. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. She also writes books, articles and she is a blogger and a video-podcaster.
Imagine giving potential attendees a tour of the tradeshow floor and its most exciting additions. Socialmedia has created more than selfies. Consumers are more aware of global issues and cultural changes, prompting them to purchase from companies that share their values, cultural concerns, and social responsibilities.
Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event. Social dashboard and media wall to maximize reach, connect attendees, and run socialmedia analytics.
Through pre- and post-event surveys, by following the path each attendee took through your event, interpreting polls, tracking attendee paths, seeing which parts of the event received the largest chatter on socialmedia or in live chats or Q&A, gathering the locations that your event reached. Anthony Navarro, Liven It Up Events.
This article from TradeShow News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
In this article, we’ll explore: The benefits of a great mobile conference app How to find your ideal mobile event app (step by step) The features you want in your app And a list of recommended event apps to choose from! Features include push notifications, dynamic dashboard, newsfeed, socialmedia integrations, and more.
Below, we rounded up a few articles that give you these and other tips that will make your event remarkable and sticky. This Checklist Could Save Your TradeShow. Tradeshows are intensely competitive. Tech up Your Display for Your Next TradeShow. Do Your SocialMedia Promotion Right.
This aspect is particularly true while hosting a virtual expo or virtual tradeshows. 8 Must-Haves for a Virtual TradeShow Platform. Registration article (levels of access, VIP tickets). Any digital event curls up individuals who keep their socialmedia tabs closed, check emails but look over these events.
That travel recommendation became part of the WCEF experience participants who came by train used socialmedia to organize informal meetups with others attending the forum, using the travel time to engage with them at different stops along the way, Sjstedt said. Michelle Russell is Convene s editor in chief.
David Ly Khim, a growth marketer from HubSpot, wrote in his article “T-shaped marketer” about the skills modern marketer are expected to have: We bet if you are the event marketer who works under time pressure with multitasking, these top 12 online event marketing tools will help you to power up the online event marketing.
The article is the result of an investigation by The Washington Post and The Examination, a nonprofit newsroom that covers global public health, and finds that General Mills, in particular, “has launched a multi-pronged campaign that capitalizes on the teachings of the anti-diet movement.” The obesity rate in the U.S.
This aspect is particularly true while hosting a virtual expo or virtual tradeshows. 8 Must-Haves for a Virtual TradeShow Platform. Registration article (levels of access, VIP tickets). Any digital event curls up individuals who keep their socialmedia tabs closed, check emails but look over these events.
Have you ever spent months designing and building your booth to showcase your incredible products and wow the tradeshow crowds? There are multiple ways you can follow up after an event: email, direct mail, socialmedia, phone calls, and online conferences. What might you implement after reading this article?
Using event apps and socialmedia to measure engagement. Shortly, we’ll be looking at using apps, socialmedia and surveys as tools to measure your attendee engagement as a more subjective means of how to measure event marketing success. Use socialmedia to measure engagement. Using registration metrics.
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