Event Marketer

JANUARY 22, 2024

Until then, we have curated a series of recent articles featuring industry experts weighing in on their event measurement and ROI philosophies, forecasts and approaches—and the impact they are making in their organizations. Sharpen your pencils, friends. Things are about to get… measured.

2023 282

2023 Trade Shows 2024 Event Marketing 282

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Attendease

FEBRUARY 7, 2022

Industry Trade Show. If your brand is up-and-coming, or your industry has a history of running pillar events, consider launching your product at a trade show to capitalize on the larger buzz and media reach available to you. . Regardless of your industry, plenty of opportunities exist at trade shows.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Smart Meetings

MAY 31, 2022

Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility.

Meetings 306

Meetings Social Media Trade Shows 2022 306

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024.

2023 107

2023 2024 Sponsorships Sustainability 107

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

Trade Shows 104

Trade Shows Conference 2021 2020 104

Event Age by Swapcard

AUGUST 11, 2023

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

Trade Shows 78

Trade Shows Tech Sustainability Technology 78

Event Marketer

JANUARY 15, 2024

media partner of the EMMC, Event Marketer will roll out new education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations. As the official U.S. Event Marketer has a long history of providing event measurement best practices to the event community.

Marketing 242

Marketing Event Marketing Trade Shows 2024 242

Event Age by Swapcard

AUGUST 17, 2023

The success of a trade show is measured through the lens of various metrics, such as the number of attendees, the quantity and quality of leads generated for exhibitors and sponsors, and the number of partnerships that develop from connections made at an event.

Trade Shows 78

Trade Shows Sponsorships B2B 2019 78

Eventtia

MAY 24, 2024

Virtual trade shows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Swapping the show floor for a virtual space doesn’t need to be a headache, nor should it hinder your attendees’ expectations of a trade show, which is where this article comes in.

Trade Shows 62

Trade Shows Technology Education Meetings 62

Smart Meetings

MARCH 2, 2022

Editor’s Note : This opinion piece is a version of an article first posted on LinkedIn. Several years ago, the Freeman leadership team established a vision for where we wanted to be in 2025, a strategic road map with very specific imperatives attached to each objective. Bob Priest-Heck, Freeman CEO.

Trade Shows 246

Trade Shows 2025 2016 Contracts 246

GEVME

DECEMBER 19, 2019

If we look at trade shows (trade fairs or exhibitions, if you prefer) over the past decades, the reality is that not much has changed. Take a look at the following picture of a trade fair back in 1979: National Tire Dealers and Retreaders Association Conference & Trade Show 1979. Sounds far-fetched?

Trade Shows 156

Trade Shows 2019 Speakers Meeting Design 156

GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

GEVME

DECEMBER 19, 2019

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We Trade show formats have not changed for decades, as I pointed out. And the main reason that I foresee, trade shows are not going to evolve (from its intrinsic format) is because of FOMO (That’s right the Fear of Missing Out).

Trade Shows 156

Trade Shows Conference Events Speakers 156

Conferences that Work

AUGUST 24, 2020

Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in trade shows, accessibility, and wellness in a fairly short book. No related posts.

Meeting Design 324

Meeting Design Meetings 2009 2013 324

Conferences that Work

JANUARY 18, 2021

The other folks willing to speak for free are industry providers of goods and services, who may well have already paid to be at the event to staff their trade show booth or meet customers. Industry providers of goods and services. No related posts.

Conference 276

Conference Meetings Speakers Trade Shows 276

Smart Meetings

FEBRUARY 5, 2019

Hotels, destination management companies, tourism-dependent restaurants and New Orleans & Company issued press releases, contributed articles and leveraged every conceivable marketing channels to tell the story of a reborn city. We chose to meet potential clients at trade shows or at their office.

2004 203

2004 2005 Tourism Hospitality 203

Attendease

OCTOBER 19, 2021

The platform you choose will depend largely on the type of event you manage and its specific requirements, be it a large trade show, an incentive trip, a traditional annual conference or user conference, etc. The event management platform is really just one of the things in the grand scheme of planning the actual event.

Event Management 356

Event Management Management Food and Beverage Tech 356

Event Marketer

APRIL 17, 2023

Trade shows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. Showcase work samples, articles, links and media in the Featured section. “I talk a lot in my courses about personal and social competence. Colliver says.

Trade Shows 311

Trade Shows Consulting 2009 Meetings 311

Event Marketer

MAY 17, 2021

And experiential agency 2LK has developed an intelligent wayfinding system, NavigatAR, that will help attendees traverse event and trade show floors with spatial computing projection mapping that reads activity and responds in real-time with a projections on the floor to help orientate attendees safely. HEALTH SCREENING.

Tech 363

Tech Food and Beverage Retail Technology 363

Velvet Chainsaw

FEBRUARY 27, 2023

Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. Meeting audiovisual equipment and labor are increasing rapidly according to a recent MeetingsNet article.

2023 221

2023 Food and Beverage 2022 Transportation 221

GEVME

DECEMBER 19, 2019

Exhibitors at trade shows still print brochures to distribute to visitors. They originate from an article that our CEO Veemal Gungadin posted on LinkedIn. But, in this whole spectrum of stakeholders involved in business events, there are two stakeholders that we seem to almost always forget: exhibitors and attendees. .

Sustainability 177

Sustainability Trade Shows Tourism Government 177

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. It makes sense in that situation to award points every time someone speaks with a new person!

Trade Shows 259

Trade Shows Events 2020 Conference 259

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. It makes sense in that situation to award points every time someone speaks with a new person!

Trade Shows 259

Trade Shows Events 2020 Conference 259

Endless Events

OCTOBER 19, 2018

So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Expo Pass

SEPTEMBER 27, 2021

In a recent Forbes article about boosting event attendance, Cindy Lo of Red Velvet said, “More so than anything – go back to the basics and ask why someone should choose to attend your event. For more about boosting engagement with swag and creative marketing, checkout our article: Boosting engagement for all kinds of events.

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Surely, we can do better than that!

Trade Shows 52

Trade Shows Marketing B2B Technology 52

Attendease

MAY 1, 2019

As Shawna McKinley notes in an article for the Event Manager Blog , “Even with a good composting and recycling program at the venue, a mid-sized corporate trade show with around 5,000 attendees will still go through tons of waste.”. Image Source ). Image Source ).

Sustainability 285

Sustainability Transportation Education Event Apps 285

Social Tables

AUGUST 4, 2017

Articles are visual-heavy which is perfect for getting ideas for what you want your events to look like, day-of. Best of all, you can create a collection of ideas you’ve gleaned on BizBash by adding photos and articles to your idea book. Trade Show News Network. Want event planning magazine content digitally?

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

Event Marketer

SEPTEMBER 23, 2024

The seating arrangements at Article One’s booth were seamless with neutral-toned pedestal displays juxtaposed against a vivid background.

2024 279

2024 Sports Fashion Tech 279

Expo Pass

JANUARY 25, 2023

In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. It’s a chance to take a break from the normal daily grind and unwind. Catersource + the Special Event.

2023 148

2023 Event Planning Conference Trade Shows 148

Conferences that Work

APRIL 9, 2018

Meanwhile, it’s clear from a review of industry conference programs that large numbers of presentations are accepted from employees of sponsors or trade show exhibitors.

Education 196

Education Meetings 2006 2012 196

Eventtia

JULY 10, 2019

Do you want to reduce the negative footprint your conference or trade show has? If you’re even a little concerned about sustainability, then this article is for you. Are you measuring the impact your event has on the environment and your local community?

Sustainability 97

Sustainability Trade Shows Conference Events 97

MeetingsNet

OCTOBER 22, 2021

As organizations ramp up their conferences, training, incentive travel programs, and trade-show participation, leaders need to be strategic about how they rebuild their event teams. But meetings are on the mend.

Trade Shows 102

Trade Shows 2021 Travel Conference 102

SmartMeetings

APRIL 2, 2025

Whether youre seeking a mentor, you have wisdom to pass on to new talent or youre looking for a professional support system, it pays to attend industry conferences and trade shows and get involved in local groups. This article appears in the March 2025 issue. Follow up regularly and strengthen the connections you make.

Contracts 52

Contracts 2025 Trade Shows Travel 52

Eventtia

NOVEMBER 12, 2024

This article helps you discover the best Swoogo competitors and alternatives. Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. It’s popular among conferences, trade shows, and academic events.

2024 62

2024 Social Media Trade Shows B2B 62