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How Will Europe’s New MedTech Guidelines Affect Your Meetings?

PCMA Convene

The effects of the adopted changes from MedTech Europe and Mecomed — the de facto authorities for European medical-technology health-care companies — will be implemented beginning in January 2018. When a medical-technology company buys floor space in the exhibit hall, it targets specific attendees. Davide Veglia, ABTS president.

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Engagement: It’s Not Rocket Science (But it Is Neuroscience)

MeetingsNet

Incorporate these neuroscience findings into your event design when your objective is learning, collaboration, or change. read more.

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Eagle, Parrot, Owl, Dove: What’s Your Communication Style?

MeetingsNet

Merrick Rosenberg urged Pharma Forum attendees to understand their own communication style, recognize the styles of others, and use that knowledge to create better relationships. read more.

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5 Ways to Integrate Social Media into Your Communication Plan

MeetingsNet

By Kelsey Dixon, davies + dixon. Whether you’re dealing with a small glitch or a major crisis, social media should be an integral part of your strategic communication plan. read more.

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The Night the Lights Went Out in Boston

MeetingsNet

How one association struggled with whether or not to cancel its convention and expo when disaster struck. read more.

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New Brands Emerge from Benchmark/Gemstone Combo

MeetingsNet

Benchmark Hospitality International and Gemstone Hotels & Resorts have merged to become BENCHMARK, a global hospitality company with a new corporate identity and three distinct hotel collections. read more.

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Real-Time ROI Dashboard Launched by Etouches

MeetingsNet

Etouches is aiming to make measurement of a meeting’s return on investment both more simple and more powerful, through continuous measurement and ways to get flagging metrics back on track. read more.