Attendance Marketing Related Topics 
Velvet Chainsaw
NOVEMBER 6, 2017
Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. If you were pacing behind, you could make midcourse corrections.
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Velvet Chainsaw
NOVEMBER 6, 2019
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.
Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants.
Velvet Chainsaw
MAY 28, 2019
This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design.
Velvet Chainsaw
FEBRUARY 2, 2018
We’re lonely. And not just a little lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely.
Velvet Chainsaw
JULY 23, 2018
Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.
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