Velvet Chainsaw

APRIL 12, 2022

We’ve culled those trends to identify five that are applicable to the B2B events industry. According to stats in the social influencer sphere, anyone with 10,000 to 100,000 followers/connections is a micro influencer, thereby categorizing most, if not all, B2B as such. Micro and nano influencers will continue to grow in importance.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

OCTOBER 12, 2018

According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. I reiterated that their conference needed a home base to optimize. Later, I did some research to determine if there was any validity to her question.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

JUNE 5, 2024

For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. A cohort is defined as grouping customers that were acquired in a given period of time. To utilize this lens track the year the customer first did business with you.

B2B 221

B2B 2023 Conference Education 221

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Farm

JANUARY 17, 2017

How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for.

B2B 140

B2B Marketing Attendance Marketing Events 140

Eventory

JANUARY 29, 2019

The event will welcome thousands of marketing specialist who will present their views and interesting news in a fun atmosphere. Main attractions: Attending Marketing Festival you need to prepare for the unforgettable event experience. 10 B2B Marketing Expo. The biggest marketing expo in Europe.

2019 112

2019 Marketing Conference Social Media 112

Bizzabo

APRIL 18, 2019

The folks at Moz have been leading the SEO and general marketing community for a while now. Gainsight's Pulse is the biggest B2B event in product experience. Those charged with ensuring customer satisfaction should definitely consider attending this stellar get-together. Must-Attend Marketing Events.

2019 64

2019 Conference Speakers 2018 64