Velvet Chainsaw
APRIL 12, 2022
We’ve culled those trends to identify five that are applicable to the B2B events industry. According to stats in the social influencer sphere, anyone with 10,000 to 100,000 followers/connections is a micro influencer, thereby categorizing most, if not all, B2B as such. Micro and nano influencers will continue to grow in importance.
Velvet Chainsaw
JUNE 5, 2024
For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. A cohort is defined as grouping customers that were acquired in a given period of time. To utilize this lens track the year the customer first did business with you.
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Event Farm
JANUARY 17, 2017
How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for.
Velvet Chainsaw
OCTOBER 12, 2018
According to Content Marketing Institute’s 2018 B2B Trends Report , blogs are used by 79% of all respondents as one of the top formats to distribute content. I reiterated that their conference needed a home base to optimize. Later, I did some research to determine if there was any validity to her question.
Velvet Chainsaw
AUGUST 2, 2016
The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.
Eventory
JANUARY 29, 2019
The event will welcome thousands of marketing specialist who will present their views and interesting news in a fun atmosphere. Main attractions: Attending Marketing Festival you need to prepare for the unforgettable event experience. 10 B2B Marketing Expo. The biggest marketing expo in Europe.
Hubilo Blog
FEBRUARY 25, 2020
Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker. Where to find him?
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