Velvet Chainsaw

APRIL 12, 2022

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

JUNE 5, 2024

To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers.

B2B 221

B2B 2023 Conference Education 221

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Farm

JANUARY 17, 2017

How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for.

B2B 140

B2B Marketing Attendance Marketing Events 140

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. While the internet can even your chances, it’s good to place a bet on industry conferences from time to time. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Bizzabo

APRIL 18, 2019

There are plenty of SaaS conferences out there. Which ones should you attend? The following list of top 30 SaaS conferences will help you decide. SaaS (short for software as a service) conferences are some of the most popular business gatherings on the planet. SaaS Conferences. Others cater to certain niche topics.

2019 64

2019 Conference Speakers 2018 64