Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

JUNE 5, 2024

For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. A cohort is defined as grouping customers that were acquired in a given period of time. To utilize this lens track the year the customer first did business with you.

B2B 221

B2B 2023 Conference Education 221

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing.

Conference 321

Conference Social Media 2018 B2B 321

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. generating customer advocacy.

B2B 140

B2B Marketing Attendance Marketing Events 140

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101