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In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
So what does this mean for those of us responsible for organizing and executing conferences and events? What would it take to implement radical hospitality at your conference? There has never been a more important and serious reason to bring diverse people together face to face so they can share fears, joys and challenges.
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketingconferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.
The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Why have a keynote speaker at your event?
The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Why have a keynote speaker at your event?
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