Attendance Marketing Conference Education 
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Which segments have the highest influence for referrals?
Velvet Chainsaw
JULY 23, 2018
Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. A Poverty Of Conference Content Marketing Success. Awareness and consideration.
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Velvet Chainsaw
NOVEMBER 6, 2019
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.
Velvet Chainsaw
MAY 28, 2019
In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. What would it take to implement a team strategy for your conference?
Velvet Chainsaw
JUNE 28, 2016
The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?
Velvet Chainsaw
AUGUST 2, 2016
In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming?
Velvet Chainsaw
JUNE 5, 2024
To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. Design the education and networking experience to primarily meet the needs of this select audience.
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