Velvet Chainsaw

NOVEMBER 6, 2017

Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

PCMA Convene

SEPTEMBER 18, 2017

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Why such a big difference?

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Why such a big difference?

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Smart Meetings

MAY 1, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways, and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

2004 89

2004 Food and Beverage Sustainability Attendance Marketing 89

Smart Meetings

MAY 1, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways, and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

2004 52

2004 Food and Beverage Sustainability Attendance Marketing 52

MPI

AUGUST 24, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

Meetings 52

Meetings 2004 Food and Beverage Sustainability 52