Attendance Marketing Conference Magazine 
Velvet Chainsaw
APRIL 5, 2022
Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw. Have you seen any small successes for reg pacing so far this year? Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
JULY 23, 2018
Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. A Poverty Of Conference Content Marketing Success. Awareness and consideration.
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Velvet Chainsaw
OCTOBER 12, 2018
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.
Velvet Chainsaw
JUNE 5, 2024
To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. To apply this to an annual conference product, consider these four lenses: Who has the professional development budget to attend every year?
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
Velvet Chainsaw
NOVEMBER 6, 2017
Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.
PCMA Convene
SEPTEMBER 18, 2017
After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Why such a big difference?
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