Velvet Chainsaw

APRIL 12, 2022

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

JUNE 5, 2024

To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. To apply this to an annual conference product, consider these four lenses: Who has the professional development budget to attend every year?

B2B 221

B2B 2023 Conference Education 221

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

Velvet Chainsaw

NOVEMBER 6, 2019

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Velvet Chainsaw

MAY 28, 2019

In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. What would it take to implement a team strategy for your conference?

Conference 363

Conference Conference Design Education Attendance Marketing 363

Velvet Chainsaw

AUGUST 2, 2016

But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Velvet Chainsaw

FEBRUARY 2, 2018

So what does this mean for those of us responsible for organizing and executing conferences and events? What would it take to implement radical hospitality at your conference? There has never been a more important and serious reason to bring diverse people together face to face so they can share fears, joys and challenges.

Hospitality 361

Hospitality Social Media Conference Meetings 361

Event Farm

JANUARY 17, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. What industry conferences do they attend?

B2B 140

B2B Marketing Attendance Marketing Events 140

Velvet Chainsaw

JUNE 28, 2016

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Socio Events

MARCH 27, 2023

Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. Is it internal or external?

2023 52

2023 Sponsorships Social Media Entertainment 52

Bizzabo

APRIL 18, 2019

There are plenty of SaaS conferences out there. Which ones should you attend? The following list of top 30 SaaS conferences will help you decide. SaaS (short for software as a service) conferences are some of the most popular business gatherings on the planet. SaaS Conferences. Others cater to certain niche topics.

2019 64

2019 Conference Speakers 2018 64

Hubilo Blog

FEBRUARY 25, 2020

The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Keynote speakers in Marketing and Sales.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Keynote speakers in Marketing and Sales.

Speakers 98

Speakers Consulting Healthcare Financial 98

Smart Meetings

MAY 1, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways, and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

2004 89

2004 Food and Beverage Sustainability Attendance Marketing 89

Smart Meetings

MAY 1, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways, and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

2004 52

2004 Food and Beverage Sustainability Attendance Marketing 52

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Advertising 150

MPI

AUGUST 24, 2023

Find yourself surrounded by towering skyscrapers, artistic alleyways and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. There is much to explore, from big-ticket events, top attractions, award-winning restaurants, and Canada’s leading business sectors.

Meetings 52

Meetings 2004 Food and Beverage Sustainability 52