Remove Attendance Marketing Remove Conference Remove Meetings
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2022 Conference Registration Pacing

Velvet Chainsaw

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.

2022 397
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Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace?

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. A Poverty Of Conference Content Marketing Success. Awareness and consideration.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.

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If You Build It, Will Teams Come?

Velvet Chainsaw

In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. What would it take to implement a team strategy for your conference?