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It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace?
Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. A Poverty Of Conference Content Marketing Success. Awareness and consideration.
Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. Here are three ways to get started: Emerging Leaders Ideally this is a year-round program with the greatest benefits delivered in person at your conference.
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent MeetingsMarket Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.
In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. What would it take to implement a team strategy for your conference?
Plan with confidence Toronto is more than a meeting place Toronto is North America’s fourth most populous city, making it Canada’s largest and most visited destination. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.
To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. Design the education and networking experience to primarily meet the needs of this select audience.
2019 is here with its event calendar full of the best marketingconferences waiting for you to attend them. The marketing industry changes at a very fast pace. While the internet can even your chances, it’s good to place a bet on industry conferences from time to time. Top 25 best marketingconferences in 2019.
Plan with confidence Toronto Is More Than a Meeting Place Toronto is North America’s fourth most populous city, making it Canada’s largest and most visited destination. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.
There are plenty of SaaS conferences out there. Which ones should you attend? The following list of top 30 SaaS conferences will help you decide. SaaS (short for software as a service) conferences are some of the most popular business gatherings on the planet. SaaS Conferences. Others cater to certain niche topics.
According to Convene ’s most recent MeetingsMarket Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Expos with a conference are more likely to be in the 12-percent range.
Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketingconferences are like a sad duty for the marketing managers. Let’s face it, you have expectations.
According to Convene ’s most recent MeetingsMarket Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Expos with a conference are more likely to be in the 12-percent range.
Find yourself surrounded by towering skyscrapers, artistic alleyways and stunning venues that contribute to the charm of the city, making it an ideal destination for meetings and conferences. Toronto welcomes you to meet in a city where different perspectives are not only celebrated but remixed.
The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Why have a keynote speaker at your event?
The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference. Why have a keynote speaker at your event?
Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Is it internal or external? Once you consider a few questions, you’ll be able to decide what type of virtual event will work best. When reports can be automatically generated, it’s even better.
So what does this mean for those of us responsible for organizing and executing conferences and events? There has never been a more important rally call for the work we do: to design meetings to welcome and accept people as they are and consciously bake in opportunities to expose them to people not like them.
As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!
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