Velvet Chainsaw

APRIL 12, 2022

In the B2C marketplace, performance-based contracts and deals are on the increase, meaning planning and data play an increasingly important role in influencer marketing in 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

NOVEMBER 6, 2017

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Socio Events

MARCH 27, 2023

Like an architect develops sketches and blueprints before contracting out the construction of their creation, an event planner needs to have the outline ready to go—and well ahead of time. Book guests, speakers, and entertainers Even in a virtual environment, keynote speakers and entertainers are a must-have.

2023 52

2023 Sponsorships Social Media Entertainment 52

PCMA Convene

SEPTEMBER 18, 2017

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51