Velvet Chainsaw

NOVEMBER 6, 2019

The entire hour of their kick-off was focused on helping attendees identify what problems/challenges they were facing at work and how the conference community, education and resource experts present could support them over the three-day conference and beyond.

Conference 392

Conference Education Attendance Marketing Conference Networking 392

Velvet Chainsaw

JULY 10, 2017

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. If student attendance is material, we like to analyze separately.)

Conference 288

Conference Education 2017 Speakers 288

Velvet Chainsaw

MAY 28, 2019

Roll up your attendance data to identify your top 25 attending organizations over the last three years. Educate your participants/members on the importance of teams attending and learning together. Start with a targeted campaign to those loyal orgs and then expand it to the next 25 to 50.

Conference 363

Conference Conference Design Education Attendance Marketing 363

Velvet Chainsaw

AUGUST 2, 2016

In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Over 90% of respondents said education was a strong attendance driver. Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Velvet Chainsaw

JUNE 28, 2016

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions—factors used to select sites, sell to their exhibitors, and plan their conference education. Smart Cookies.

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Velvet Chainsaw

JUNE 5, 2024

Design the education and networking experience to primarily meet the needs of this select audience. To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so.

B2B 221

B2B 2023 Conference Education 221

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Conference 294

Conference 2018 Marketing Tech 294