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More Marketing Isn’t the Answer

Velvet Chainsaw

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.

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CVBs and DMOs: A Hidden Resource for Meeting and Event Professionals

Eventsforce

Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. These organisations can provide you with the following information and more: Suggestions and help facilitating event activities, entertainment, and speakers.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the value proposition for attendees.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the value proposition for attendees.

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24 virtual event best practices for 2023

Socio Events

Book guests, speakers, and entertainers Even in a virtual environment, keynote speakers and entertainers are a must-have. A speaker is a requisite for creating stronger and recyclable event content, and entertainers help break up the ‘business’ of a virtual event.

2023 52
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30 Must-Attend SaaS Conferences in 2019

Bizzabo

Over 24,000 people attended the 2018 event to learn inbound marketing and sales tactics from best-selling authors, hit TV producers, and leaders at major corporations. From the tasty food trucks to the world-class entertainment, INBOUND is a ton of fun too. Must-Attend Marketing Events. Did you enjoy this article?

2019 64
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Why marketing managers secretly hate marketing conferences

Eventory

This way, the general attendance level declines and so the incomes and ROI. Also, with the immensity of events, it’s harder to attract and entertain the audience with content. Not implementing elements of audience interaction to the whole conference experience may affect the entertainment and how attendees benefit from an event.