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A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent MeetingsMarket Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.
As a meeting and event planner, do you ever feel a little stuck? Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Q: How should meeting and event professionals utilise CVBs and DMOs to enhance their planning capabilities?
According to Convene ’s most recent MeetingsMarket Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendancemarketing.
According to Convene ’s most recent MeetingsMarket Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendancemarketing.
Book guests, speakers, and entertainers Even in a virtual environment, keynote speakers and entertainers are a must-have. A speaker is a requisite for creating stronger and recyclable event content, and entertainers help break up the ‘business’ of a virtual event.
Over 24,000 people attended the 2018 event to learn inbound marketing and sales tactics from best-selling authors, hit TV producers, and leaders at major corporations. From the tasty food trucks to the world-class entertainment, INBOUND is a ton of fun too. If you're in revenue ops, you'll want to attend Ramp19.
This way, making sure that everything at the event is buttoned up and brings value, you can influence the way marketing managers see marketing conferences. To meet everyone’s expectations is one of the main challenges in event management. This way, the general attendance level declines and so the incomes and ROI.
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