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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.

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2022 Conference Registration Pacing

Velvet Chainsaw

As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. Budget realistically.

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The Crisis of Connection

Velvet Chainsaw

So what does this mean for those of us responsible for organizing and executing conferences and events? Across the globe, loneliness is fast becoming one of our most serious health epidemics and is a greater predictor of early death than obesity, smoking and excessive drinking. Work to embrace otherness instead of sameness.

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). It ranks higher than in-person events or webinars and behind email and social media.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

The researchers asked its show organizer audience to define what constitutes a loyal attendee, and by far the most popular definition is an attendee or attendee organization who has participated in at least two of the past four editions of an event. Roughly 90% of event organizers perceived both attributes as important to attendees.