Velvet Chainsaw

APRIL 5, 2022

Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Have you seen any small successes for reg pacing so far this year? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw.

2022 397

2022 Conference 2019 2020 397

Velvet Chainsaw

NOVEMBER 6, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. This strategy aligns with word-of-mouth marketing’s new three E’s: engage, equip, empower.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

OCTOBER 12, 2018

Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. How have you successfully used inbound, pull, hub and spoke marketing tactics for your conference?

Conference 321

Conference Social Media 2018 B2B 321

Velvet Chainsaw

JULY 23, 2018

What additional obstacles stand you your path hindering your ability to use conference content marketing techniques? Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Conference 294

Conference 2018 Marketing Tech 294

Velvet Chainsaw

JULY 10, 2017

Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. How does your educational content align with targeting that most important segment? Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Conference 288

Conference Education 2017 Speakers 288

Velvet Chainsaw

JUNE 5, 2024

Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. If so, what criteria have you used to help identify those individuals? Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

B2B 221

B2B 2023 Conference Education 221

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51