Attendance Marketing Magazine Meetings 
Velvet Chainsaw
APRIL 5, 2022
It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. Attendees’ decision to attend will be made later than normal. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. Adjust your date fees.
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.
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Velvet Chainsaw
JULY 10, 2017
The first heat map shows the percent of loyal attendees by region, who tend to go anywhere your meeting is being held. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Heat Mapping — There are lots of ways to heat-map your audience.
Velvet Chainsaw
JULY 23, 2018
What additional obstacles stand you your path hindering your ability to use conference content marketing techniques? Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
JUNE 5, 2024
Design the education and networking experience to primarily meet the needs of this select audience. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. When you get this right, you will also serve and attract many other follow attendee segments.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.
Hubilo Blog
FEBRUARY 25, 2020
If you’re interested in scheduling Bob to speak at your company meeting, conference or convention, please contact Kathy Tagenel at (775) 220-6995 or click here to email her. Brain is CEO of Brain Tracy International, a company that specializes in training and development of Business roles like sales and marketing and related organizations.
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