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2022 Conference Registration Pacing

Velvet Chainsaw

One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.

2022 397
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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

Others leverage their conference committee and speakers to contribute content. Want more info, read Marketo’s thorough explanation and comparison of Inbound vs. Outbound Marketing. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

If student attendance is material, we like to analyze separately.) At times, we also remove speakers and volunteer leaders as they may justify their participation based more on those roles than their education and networking experience. How does your educational content align with targeting that most important segment?

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More Marketing Isn’t the Answer

Velvet Chainsaw

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the attendee value proposition.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Spend in this category doesn’t contribute to the value proposition for attendees.